"The Ultimate Guide to Making Money Online: A Basic Introduction to Various Personal C3C Online Shopping Platforms"
"Online Money Making Winning Guide: Secrets of Internet Gold Diggers" Serial 3.1 - Introduction to Various Personal C2C Online Shopping Platforms, How to Make Money Online
Currently, there are many C2C online shopping and trading service websites available for us to choose from when opening a store. Among these, the three most important ones are Taobao, Paipai, and EachNet. Taobao stands out with an impressive market share of up to 80%, almost monopolizing the market. What are the differences between these three C2C online shopping platforms? Here we will introduce them in sequence.
1. Taobao
Taobao was founded on May 10, 2003, with an investment of 450 million yuan by Alibaba Group. Taobao now spans two major sectors: C2C (individual-to-individual) and B2C (business-to-individual). By the end of 2009, Taobao had 170 million registered members, covering the vast majority of China's online shopping population. In 2009 alone, the total transaction volume reached 308.3 billion RMB, accounting for 80% of China's online shopping market share. It is currently the largest online retail marketplace in Asia. Due to its dominant position in the C2C field, it is our top choice for starting an online business.
The number of products on Taobao has significantly increased in recent years, ranging from cars, computers to clothing and home goods, offering comprehensive categorization. Members experience a relaxed and lively family-like cultural atmosphere during transactions on Taobao. Sellers and buyers can conveniently communicate using Taobao Wangwang, a real-time communication tool for members. Taobao Wangwang also features functions not found in ordinary instant messaging tools, such as viewing transaction history and understanding the other party's credit status.
Starting from early 2008, Taobao began implementing its "Grand Taobao Strategy" based on its corporate vision of openness, collaboration, and prosperity, building an ecosystem around Taobao.com. This provides IT, marketing, payment, logistics, capital, consulting, talent, and other full-suite operational support for Taobao’s online stores. In June 2009, Taobao announced the launch of its open platform, establishing the foundational technical platform for the Taobao ecosystem, marking the first step in its Grand Taobao Strategy. In December 2009, the Taobao Partner Program was launched, providing comprehensive and personalized services to Taobao buyers through partnerships with third parties. The launch of Taobao Electrical City, Tao Japan, and collaborations with Hunan TV for Happy Taobao television shopping programs, along with the introduction of print magazines like Taobao World, were all actions expanding the scope of the Grand Taobao Strategy.
The Grand Taobao Strategy does not limit itself to online development; it also extends its reach offline. Not only has it introduced the Taobao mobile app, but it has also announced its entry into offline retail, authorizing convenience stores, supermarkets, chain stores, campus stores, and other community shops as official Taobao authorized proxy purchase stores. Through these proxy stores, consumers can shop online at home, recharge their mobile phones, pay water and electricity bills, and more.
Official Website: http://www.taobao.com
2. Paipai
Tencent Paipai is Tencent's e-commerce trading platform, officially launched in March 2006. Leveraging the massive user base of Tencent QQ and its 350 million active users, Paipai has a strong foundation for growth. As a key component of Tencent's online life strategy, Paipai was initially positioned as a popularizer and innovator of Chinese e-commerce, aiming to promote the universal adoption and development of e-commerce in China. However, due to insufficient promotion and late entry into the market, it has struggled to grow significantly despite its large scale, and its market share has not seen a noticeable increase.
Based on the overall advantages of Tencent QQ and other Tencent businesses, Paipai has introduced many innovations in its business philosophy and product technology. For example, its pioneering development of simultaneous chatting and buying, as well as its innovative patent for separate credit systems for buyers and sellers, have been widely recognized and adopted in the industry.
Official Website: http://www.paipai.com
3. EachNet
EachNet is a joint venture formed in December 2006 by eBay, the world's largest e-commerce company, and TOM Online, a leading portal and wireless internet company in China. It is the oldest surviving C2C website, but due to cultural differences between China and abroad, it is also the least successful.
EachNet's mission is to help anyone conduct any transaction anywhere. It not only provides sellers with a platform for online entrepreneurship and self-realization but also offers a wide variety of affordable goods, giving buyers a new shopping experience.
Official Website: http://www.eachnet.com
Ordering addresses for Dangdang, Joyo, and Taobao: "The Ultimate Guide to Making Money Online: Secrets of Internet Gold Diggers" (Click here)
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