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[Report Name]: 2010-2015 in-depth Investigation Report and Investment Prospects Analysis of China's Outdoor Goods Market (Latest Edition)
[Publication Date]: April 2010
[Report Pages]:
[Delivery Method]: EMAIL Electronic Version or Express Delivery
[Price]: Printed Version: 6500 RMB, Electronic Version: 6800 RMB, Printed + Electronic Version: 7000 RMB
[Ordering Tel]:
[Website]:
[Email Address]: [email protected] [email protected]
[Contact Person]: Ms. Hu
[Table of Contents]: Chapter One Overview of Outdoor Goods 16
Section One Definition of Outdoor Sports 16
Section Two Definition of Outdoor Goods 17
Section Three Classification of Outdoor Goods 17
1. Clothing Textiles 17
2. Shoes 18
3. Backpacks 18
4. Equipment 18
5. Accessories 18
6. Gear 18
7. Others 18
Section Four Selection of Outdoor Goods 19
Chapter Two Overview of Global Outdoor Goods Industry Development in 2009 20
Section One Current Status of Global Outdoor Goods Development in 2009 20
1. Scale Analysis of Global Outdoor Goods Development in 2009 20
2. Evaluation of Best-Selling Outdoor Goods in 2009 21
3. Analysis of Attention Brands in 2009 26
Section Two Analysis of Important Countries' Outdoor Goods Operations in 2009 41
1. Italian Outdoor Goods Market Operation Analysis in 2009 41
2. German Outdoor Goods Market Operation Analysis in 2009 41
3. French Outdoor Goods Market Operation Analysis in 2009 42
4. American Outdoor Goods Market Operation Analysis in 2009 43
Section Three Outlook on Trends in Global Outdoor Goods Development from 2010-2015 44
Chapter Three Brief Analysis of Famous Global Outdoor Goods Brands Operating in China in 2009 46
Section One Renowned British Outdoor Brand KAILAS 46
Section Two International Famous Outdoor Sports Equipment Brand VAUDE 49
Section Three German Outdoor Clothing Brand JACK WOLFSKIN 50
Section Four Australian Famous Outdoor Brand OZTRAIL 53
Chapter Four Analysis of Operational Environment of China's Outdoor Goods Industry in 2009 55
Section One Economic Environmental Analysis of China's Outdoor Goods Industry in 2009 55
1. Analysis of GDP Growth Index in China in 2009 55
2. Industrial Development Situation Analysis in 2009 57
3. CPI Stability Analysis in China in 2009 61
4. Analysis of Per Capita Disposable Income of Urban Residents in China in 2009 63
5. Engel Coefficient Analysis in China in 2009 64
Section Two Policy Environmental Analysis of China's Outdoor Goods Industry in 2009 65
1. Regulations for the Management of Outdoor Activities in the Xinjiang Uygur Autonomous Region (Draft) 65
2. National Fitness Program Outline 65
3. Mountain Outdoor Sports Management Measures 69
Section Three Technical Environmental Analysis of China's Outdoor Goods Industry in 2009 70
Section Four Social Environmental Analysis of China's Outdoor Goods Industry in 2009 71
1. Urbanization Intensifies, Population Increases 71
2. Work and Life Pressure in Cities Increasing Daily 72
3. Living Environment Cannot Keep Up with Urban Economic and Population Development 73
4. Tourism Becomes a Major Way for People to Relax and Have Fun 73
5. Rapid Development of the Automotive Industry 74
Chapter Five Comprehensive Summary of the Status of China's Outdoor Goods Industry Development in 2009 78
Section One Dynamics of China's Outdoor Goods in 2009 78
1. Rapid Market Development, Outdoor Goods Become New Focus of Gold Mining 78
2. "Backpackers" Heat up Outdoor Travel Goods Market 78
3. Opening of Neo Outdoor Sports Goods Mall 78
4. China's Outdoor Goods Market Entering Diversified Channels 78
5. Outdoor Goods Manufacturers Optimistic about Chinese Market 80
Section Two Analysis of Characteristics of China's Outdoor Goods Market Development in 2009 81
Section Three Current Status of China's Outdoor Goods Market Operation in 2009 83
1. China's Outdoor Sports Goods Industry Rising Prominently 83
2. Regional Segregation Obvious, No Nationwide Professional Retail Brand Yet 84
3. Consumers Primarily Experiencers (Amateur Enthusiasts) 84
4. Consumers Exhibit Young, High-Education, Middle-to-High Income Features 85
Section Four Analysis of Overseas Brands Active in China's Market in 2009 85
Section Five Issues Existing in China's Outdoor Goods Market in 2009 88
1. Narrow Definition of "Outdoor" 88
2. Merchant's Narrow Thinking Limits the Development of Outdoor Sports 88
3. Merchant's Operational Strategy is Another Cause of "Outdoor" Abnormal Development 89
4. Similar Brand Paths 89
Chapter Six Operating Conditions of Subdivided Product Markets in China's Outdoor Goods Industry in 2009 90
Section One Climbing Shoes 90
1. Leading Enterprises Accelerate Expansion, Industry Concentration Improves 90
2. Climbing Shoes Industry Brand Analysis 90
3. Climbing Shoes Product Market Price Analysis 90
4. Climbing Shoes User Analysis 91
5. Supply and Demand Change Trend Analysis of Climbing Shoes Market from 2010-2015 92
Section Two Tents 92
1. Types of Tents 92
2. Analysis of Best-Selling Tent Brands in China Market in 2009 93
3. Price Trends of Tents in China Market in 2009 93
4. Monitoring Data of China Tent Imports and Exports from 2009-2010 94
5. Future Prospects of Outdoor Tents 97
Section Three GPS 98
1. Brief Introduction to GPS 98
2. Significant Drop in Prices of Three Smart GPS Phones 98
3. Stronger Momentum for Counterfeit GPS Products in the Year of the Ox 99
4. Domestic GPS Navigation Industry Enters the "3G" Era 100
5. Development Trends in China's GPS Navigation Market 101
6. Prospects of GPS 104
7. Development of GPS in the New Century 104
Chapter Seven Marketing Analysis of China's Outdoor Goods Industry in 2009 110
Section One Overview of Current Status of Outdoor Goods Marketing 110
Section Two Marketing Models of China's Outdoor Goods Industry in 2009 112
1. Malls 112
2. Specialized Retail Stores and Own Brand Specialty Stores 113
3. Large Sporting Goods Outlets 114
Section Three Analysis of Key Areas of Outdoor Sales Terminals in China in 2009 114
1. Analysis of Outdoor Sales Terminals in Xinjiang Area 114
2. Analysis of Outdoor Sales Terminals in Shanghai Area 116
3. Analysis of Outdoor Sales Terminals in Shaanxi Area 116
4. Analysis of Outdoor Sales Terminals in Zhejiang Area 118
5. Analysis of Outdoor Sales Terminals in Sichuan Area 119
6. Analysis of Outdoor Sales Terminals in Guangdong Market 121
7. Analysis of Outdoor Sales Terminals in Beijing Market 123
Section Four Insufficiencies in Marketing Management of Domestic Outdoor Goods Enterprises in China in 2009 126
1. Lack of Emphasis on Promotion 126
2. Lack of Innovation in Promotion Methods 126
3. Lack of Consistency in Communication 126
4. Poor Execution 127
5. Low Level of Creativity 127
6. Lack of Importance Given to Salesperson Training and Store Support 127
7. Lack of Market Research 127
Section Five Development Trends of Main Sales Channels for China's Outdoor Goods Industry in 2009 127
1. Robust Recovery of Domestic Department Stores 127
2. Regional Strong and National Brand Chain Department Stores Control the Market 129
3. Department Stores Obsessed with High End Frequent Upgrades 129
4. Rise of Strong Retailers 130
Chapter Eight Analysis of Competitive Landscape of China's Outdoor Goods Industry in 2009 131
Section One Current Status of Competition in China's Outdoor Goods Industry in 2009 131
1. Brand Competition 131
2. Weak Competitive Awareness in China's Domestic Outdoor Goods Industry 131
3. Foreign Giants Seizing Chinese Market 131
4. Price Competition 132
Section Two Concentration Analysis of China's Outdoor Goods Industry in 2009 132
1. Concentration Analysis of Outdoor Goods Industry 132
2. Market Concentration Analysis 132
Section Three Analysis of Competition Strategies for China's Outdoor Goods Industry in 2009 133
Section Four Outlook on Competition Trends in China's Outdoor Goods Industry from 2010-2015 134
Chapter Nine Competitiveness and Key Data Analysis of Advantageous Enterprises in China's Outdoor Goods Industry in 2009 136
Section One Guangdong Li Ning Sports Development Co., Ltd. 136
1. Company Overview 136
2. Revenue and Profitability Analysis 136
3. Asset and Liability Situation Analysis 138
4. Cost and Expense Situation 139
5. Competitiveness Analysis 140
Section Two Qingdao Double Star Group Luzhong Co., Ltd. 143
1. Company Overview 143
2. Revenue and Profitability Analysis 143
3. Asset and Liability Situation Analysis 145
4. Cost and Expense Situation 146
5. Competitiveness Analysis 147
Section Three Quanzhou Hongxing Erke Sports Goods Co., Ltd. 148
1. Company Overview 148
2. Revenue and Profitability Analysis 148
3. Asset and Liability Situation Analysis 150
4. Cost and Expense Situation 151
5. Competitiveness Analysis 152
Section Four Shanghai Xinximei Camping Goods Co., Ltd. 153
1. Company Overview 153
2. Revenue and Profitability Analysis 153
3. Asset and Liability Situation Analysis 155
4. Cost and Expense Situation 156
Section Five Beijing Traveler Explorer Tourist Goods Co., Ltd. 157
1. Company Overview 157
2. Revenue and Profitability Analysis 158
3. Asset and Liability Situation Analysis 160
4. Cost and Expense Situation 161
5. Competitiveness Analysis 162
Section Six Tianjin Puland Travel Equipment Co., Ltd. 163
1. Company Overview 163
2. Revenue and Profitability Analysis 163
3. Asset and Liability Situation Analysis 165
4. Cost and Expense Situation 166
5. Competitiveness Analysis 167
Section Seven Yongji Travel Goods (Zhongshan) Co., Ltd. 168
1. Basic Company Overview 168
2. Revenue and Profitability Analysis 168
3. Asset and Liability Situation Analysis 170
4. Cost and Expense Situation 171
Chapter Ten Analysis of Upstream and Downstream Industry Development Trends in the Outdoor Leisure Goods Industry 173
Section One Analysis of Upstream Industry Development Status 173
1. Textile 173
2. Steel Metallurgy 175
3. Plastic Chemicals 179
Section Two Analysis of Downstream Industry Development Status 184
1. Analysis of the Development Status of China's Sports Industry in 2009 184
2. Development Pattern of China's Tourism Industry in 2009 187
Chapter Eleven Outlook on Development Trends and Prospects of China's Outdoor Goods Industry from 2010-2015 189
Section One Development Prospects of China's Outdoor Goods Industry from 2010-2015 189
1. The Emergence of Sports Superstores Showing Strong Development Momentum 189
2. Department Stores/Shopping Centers Driving the Rapid Development of Outdoor Goods Retail Industry 189
Section Two Development Trends of China's Outdoor Goods Industry from 2010-2015 189
1. Very Strong Specialization, Technologization, and Standardization of Outdoor Goods 190
2. Steady Increase in the Ratio of New Outdoor Brands in China 190
3. Outdoor Brands Will Enter a Relatively Stable Development Stage from 2010-2015 191
Section Three Market Predictions for China's Outdoor Goods Industry from 2010-2015 191
Section Four Market Development Strategies for China's Outdoor Goods Industry from 2010-2015 192
1. Combine Media and Channel Promotion to Highlight the Positive Aspects of "Outdoor" to Encourage More Participation 192
2. Break Through Existing Business Models and Integrate Outdoor into the Larger Sports Goods Market 193
3. Establish Outdoor Activity Risk Levels 193
Chapter Twelve Investment Opportunities and Risk Avoidance Guidance for China's Outdoor Goods Industry from 2010-2015 194
Section One Investment Cycle Analysis for China's Outdoor Goods Industry from 2010-2015 194
Section Two Investment Opportunity Analysis for China's Outdoor Goods Industry from 2010-2015 195
1. Combined Popularization and Specialization of Outdoor Sports Goods 195
2. Chain Specialized Retail Channels 195
Section Three Investment Risk Warning for China's Outdoor Goods Industry from 2010-2015 196
1. Policy Risk 196
2. Operational Risk 197
3. Technology Risk 198
4. Entry and Exit Risk 198
5. Raw Material Analysis 198
6. Foreign Capital Entry Risk 198
Section Four Suggestions from Authoritative Experts 198
Chart Directory
Chart 1 Outdoor Mountaineering Sport Picture 17
Chart 2 Main Types and Products of Outdoor Sports Goods 17
Chart 3 Market Capacity and Global Share of EU Major Outdoor Furniture and Leisure Goods Consumption Countries from January to October 2009 21
Chart 4 Global Famous Outdoor Backpack Brands and Links 22
Chart 5 Global Famous Outdoor Shoe Brands and Links 22
Chart 6 Global Famous Outdoor Shoe Brands and Links 23
Chart 7 Global Famous Outdoor Clothing Brands and Links 23
Chart 8 Global Famous Outdoor Camping Goods (Ground Sheets, Lanterns, Stoves) Brands and Links 24
Chart 9 Global Famous Outdoor Materials Brands and Links 25
Chart 10 Global Famous Mountaineering, Climbing Goods Brands and Links 25
Chart 11 Global Famous Compasses, Multi-function Knives Brands and Links 25
Chart 12 Global Famous Other Sports Goods Brands and Links 26
Chart 13 Global Main Concerned Outdoor Brands and Products Overview Table 26
Chart 14 ARCTERYX (Arc'teryx) Logo 27
Chart 15 BIG PACK (Peg) Brand Logo 28
Chart 16 SALEWA (Salerwa) Brand Logo 28
Chart 17 KARRIMOR Brand Logo 29
Chart 18 SIGG (Sigg) Brand Logo 30
Chart 19 MONTRAIL Brand Logo 30
Chart 20 GARMONT Brand Logo 32
Chart 21 THE NORTH FACE Brand Logo 33
Chart 22 OZARK (Osprey) Brand Logo 33
Chart 23 OUTDOOR Waterproof Wide-brimmed Hat and Brand Logo 34
Chart 24 LAKEN Brand Logo 34
Chart 25 LAFUMA Brand Trademark 36
Chart 26 LAFUMA Brand Outdoor Bag Picture 36
Chart 27 COLUMBIA (Columbia) Brand Logo and Outdoor Shoes 37
Chart 28 DEUTER Brand Logo 39
Chart 29 2009 DEUTER New Backpack Picture 39
Chart 30 SALOMON (Salomon) Brand Logo 40
Chart 31 SALOMON (Salomon) Mountaineering Shoes Picture 40
Chart 32 2003-2009 China GDP Total and Growth Trend Chart 55
Chart 33 2009 Comparison of Added Value and Growth Rate of Various Industries in China 56
Chart 34 2003-2009 China Industrial Added Value Growth Trend Chart 58
Chart 35 2009 Main Products Output and Growth Speed of China's Industry 58
Chart 36 1997-2009 China CPI, PPI Growth Trend Chart 61
Chart 37 2009-February 2010 Monthly Trend Chart of China PPI and CPI Indices 62
Chart 38 2009 Resident Consumption Price Changes Compared to Last Year 62
Chart 39 2003-2009 China Rural Per Capita Net Income Growth Trend Chart 63
Chart 40 2003-2009 China Urban Resident Disposable Income Growth Trend Chart 64
Chart 41 2000-2009 China Engel Coefficient Change Chart 64
Chart 42 2001-2009 China R&D Expenditure Growth Chart 70
Chart 43 2001-2009 China Urban Population Growth Chart 72
Chart 44 2001-2009 China Inbound and Domestic Tourism Visitors Situation 73
Chart 45 2002-2009 China Tourism Revenue and Growth Situation 74
Chart 46 2000-2009 China Automobile Production Growth Trend Chart 74
Chart 47 2000-2009 China Automobile Sales and Year-on-Year Growth 75
Chart 48 2003-2009 China Civilian Automobile Ownership Growth Situation 76
Chart 49 Distribution of Domestic Main Outdoor Brands 84
Chart 50 Purchase Channels of Various Consumer Groups for Outdoor Goods 84
Chart 51