Golts is the CEO of an art design company in Chicago. Although the company's annual turnover reaches $10 million, the high cost deeply troubles him. For a period of time, he stared at a pile of bills in front of him every day, thinking about how to make employees directly aware of the company's operational costs that were so astonishing. Finally, he came up with a measure: performing.
Golts gathered the company’s 110 employees in a performance hall. In front of him was a small pile of large bills. Do you know how much our advertising expenses are? Golts asked the employees while holding up a bill and shaking it. $50,000 - our income has thus decreased by $50,000. He sequentially pulled out all the bills, shaking them one by one, enumerating the amounts for health insurance, daily maintenance, rent, material fees, labor fees, and telephone fees. Why can't we save on costs and increase revenue? Golts said emotionally. His speech deeply moved the employees.
Timely performances enhance communication
For managers who are well-versed in internal company management skills, Golts' kind of performance is just a piece of cake. However, the principle remains the same; effective communication is an important part of management, and appropriate performances at the right moment help convey thoughts clearly and infectiously. Leaders often hold meetings, but not all of them attract listeners or move them. If one consciously uses their acting talent, the effect will be more noticeable. Meetings, inspections, listening to reports, receiving guests - any occasion is suitable for showcasing leadership skills. An appropriate performance not only leaves a deep impression on subordinates but also makes them feel that this job is very enjoyable.
Although "performing" is not a derogatory term, overacting is unnecessary as it could become hypocrisy. Often, a simple smile or gesture is sufficient. The most important thing is to convey a message, an attitude and stance to the employees, rather than focusing on the act itself. Managers can consider the company as a stage, but must remember that they are at most an amateur actor.
Enhancing corporate image
Bill Gates is a skilled amateur actor. Despite being middle-aged, Gates still has a childlike face and chose to announce new products during the popular release of the movie "Harry Potter." Microsoft ingeniously posted posters of the mischievous Harry Potter on the backdrop board at the press conference, and Gates on stage acted as if he were the old prankster himself, constantly making various playful, innocent, and cunning faces that complemented Harry Potter. This move by Gates helped widely publicize the new product.
Gates understands the importance of Microsoft's public brand image thoroughly. As a well-known leader of a publicly recognized company, one's personal image is closely tied to the company's image. When a business becomes a public brand, the company's image largely depends on the managers active in various public venues. For this reason, Gates could run into a computer game room and enthusiastically play games with kids. Whether it's called maintaining childlike innocence or performing, it promotes the company's image. A company's image is subject to public criticism, and managers cannot fully control it. However, managers can internally predefine the company's image and then showcase it through their public activities. Through this PR method, external uncontrollable management can be transformed into internal company management. Exhibitions, forums, advertisements, and press conferences are common forms of performance. Many companies hire PR firms to plan their image and handle emergencies, where performances are indispensable.
During the rise of the internet boom, almost all newly emerged internet tycoons relied on several appearances in various media and public venues to enhance their company's fame. These pioneers of the new economy gave lectures and promoted trendy new terms and lifestyles, appearing as leaders of a new era. They weren't short of performances, and when these leaders became stars, the companies they belonged to also became widely known. Zhang Xiangyang is considered the internet company chairman with the strongest performance flair, and some even say he has a fox-like face, but this does not change Zhang Xiangyang; instead, it constantly reminds people of Sohu. Sohu Company should secretly smile about this.
Unique principles
Management and performance share common principles: both require a director who knows how to assign roles, comprehensively observe the situation on-site, and guide the team work process in the best way possible. On this point, it can be confidently stated that management is a form of performance. Perhaps you don’t care about this statement, but when you give a boring and lengthy report and see the audience yawning, do you realize that you should insert a little joke or add a few props?
This article comes from: Why development is the first priority of our party's governance and national rejuvenation_394-www.zp-nmg.co