A good marketing plan allows you to operate sustainably.
In recent years, the silver jewelry industry has developed rapidly, and silver jewelry stores have begun to gain momentum. Only Zuoliyou Silver Jewelry continues to undergo profound evolution, giving birth to a new force through competition - a new silver jewelry brand is born.
Zuoliyou Silver Jewelry has a strong vitality. It is a product of the market and develops with the market. Many people start their own stores, beginning with silver jewelry, and Zuoliyou Silver Jewelry is a vivid example.
Under the current economic environment, a properly managed Zuoliyou Silver Jewelry franchisee will see business grow year by year.
How to operate sustainably and continue to develop is the top priority for all Zuoliyou Silver Jewelry stores:
1. How to deal with the increase in the number of silver jewelry stores
In the past two years, silver jewelry stores have sprung up like mushrooms after rain. When you are proud of the excitement of opening, within half a year or even a month, more followers and imitators appear, and the silver jewelry war is played out every day.
The glory of opening is gone, replaced by fierce competition. Customers always seek novelty. The opening of each new store means you lose part of the market and some customers. When you are still laughing at the reduction in foot traffic at the silver jewelry store across the street due to your arrival, another new store's opening will make fun of you. This "the mantis stalks the cicada, unaware of the oriole behind" scenario plays out almost every day in the business world. The best way is to regroup, renovate, and present yourself as a new store.
2. How to deal with the decrease in the number of visitors
No matter how much effort you put in, you may have organized some small events, distributed flyers, or even posted posters. However, the reality is that these are outdated games. Customers have become accustomed to them and are indifferent. Then you worry, lose confidence, and start thinking about giving up. The number of visitors to a retail store is determined from the start by the location on this street, so site selection becomes very important. Two adjacent silver jewelry stores basically have the same number of visitors. People entering one store will also enter another. Women's shopping randomness far exceeds purposefulness; some people browse from beginning to end, entering every store, making it a kind of pleasure. The number of visitors is relatively fixed, and the success rate mainly depends on the sales ability of employees, which will also become relatively fixed after a period of time. Pure silver jewelry, through cross-selling, encourages customers to buy several items at once.
The Zuoliyou Silver Jewelry brand deeply explores the expression of color aesthetics in art and emotion, blending fashionable culture with traditional culture. Through the artistic use of vibrant colors, products are made artistic, emotional, and fashionable, embodying love and being loved, luck and blessings, health and fashion! Zuoliyou Silver Jewelry is not just an accessory but also a communication of culture, fortune, and spirit, expressing sentiments, temperament, and vision fully. Its profound brand cultural connotation will unconsciously make you part of the colorful silver jewelry era of Zuoliyou!
Guangzhou Zuo Zhi You Industry Co., Ltd., located in Guangzhou, the fashion capital of China, is a comprehensive fashion color silver jewelry company integrating design, production, processing, sales, and services. The company presents its products to the Chinese fashion consumer market with excellent product quality, simple and elegant design artistry, and prices acceptable to mass consumers, highlighting unique color cultural positioning and core competitive advantages in the market! The company adheres to the brand philosophy of integrity + cooperation, operating under a dual model of direct-operated brand stores and franchised brand join-in stores. The company places great emphasis on the construction and management of direct-operated brand stores, standardizing store (counter) design, fashionizing product displays, professionalizing store staff operations, and servicing store (counter) operations. To quickly build a comprehensive brand operation network, the company focuses on brand join-in projects, promoting and replicating the successful operational model of direct-operated stores. Zuoliyou Silver Jewelry believes that your success is our true success!
8 major supports to help you achieve ultimate brilliance in creating a silver jewelry empire!
1. Brand support: Unified concepts, unified image, unified retail price, unified management model to build the Zuoliyou Silver Jewelry brand.
2. Operation support: The company provides comprehensive services for whole-store output, conducting full-process tracking and professional guidance.
3. Training support: The company forms training and R&D teams to train qualified grassroots employees for investors in the shortest time, solving back-end concerns.
4. Product support: The company continuously develops new products, allowing all stores to keep pace with fashion trends. Slow-moving items can be exchanged at headquarters.
5. Regional protection: The company has strict regional protection policies for investors, ensuring no second store is opened around to guarantee market returns.
6. Logistics support: The company collaborates long-term with professional logistics operators, ensuring a powerful supply network system to meet investor needs.
7. Rebate support: When investors accumulate purchases up to a certain amount, the company will gift renovation fees and offer lower discount subsequent purchase support.
8. Advertising support: The company will conduct long-term comprehensive three-dimensional advertising campaigns and can tailor different advertising models for investors.
Zuoliyou Silver Jewelry 24-hour franchise hotline: 13802922815 Manager He
Brand hotline: 400 6070 599 Main switchboard: 020-62207766
Website: http://www.zuoliyou.com