&；nbsp； 1. &；nbsp；Exterior Renovation Exterior decoration includes the decoration of doors, windows, walls, and storefront signs. Currently, doors and windows used as storefronts mostly adopt stainless steel or titanium gold frames, with full-body large glass windows and glass doors embedded inside. Glass windows can be decorated with images of beauties to enhance transparency and advertising effects. Walls come in various forms, such as polished and rough-edged marble facades, ceramic tile facades, etc. Although hair salons do not necessarily need to constantly update their renovations, there is a need to pursue creative changes. From a strategic perspective, regularly innovating some equipment slightly, giving customers the feeling that they are changing their image from time to time, this may be a wiser business strategy. 5. Hairdressing Area It should be recognized that, in today's modern marketing theory gradually being understood by competitors, market segmentation and pre-positioning arrangements are not just survival-forced means but have become effective ways to gain competitive advantages. In the development process of a certain industry, due to intense competition, the products, services, and business strategies of various competitors become very similar, which we call excessive homogenization. In such a situation, the competitive advantage of fragrant fire must excel others in every aspect. However, objectively, most enterprises cannot achieve this. Therefore, more companies begin to think of ways to strengthen their characteristics in one or a few aspects, gaining local market competitive advantages through providing different products and services than others. The concept of business project positioning can also be expanded, understood as an evaluation of business priorities. A hair salon inevitably has multiple business projects, and the efforts invested in each project and the benefits generated naturally differ. Then, which business projects should be increased or reduced? What kind of development strategy should different business projects or business priorities adopt, and how much effort and resources should be invested? For this, we usually comprehensively evaluate each business project's sales contribution rate, profit contribution rate, growth rate, structure, and market position. Generally speaking, profit contribution rate and growth rate are two elements that should be given priority consideration. The evaluation of these elements requires some professional technical means. Here, I would like to remind everyone that according to different specific strategies, the importance of each element in the evaluation will also change. In the following statements, we will specifically explain this in detail. The reason why a customer chooses a hair salon is because this hair salon can provide value for him, and only when a hair salon can provide value that others cannot, he may be loyal to this hair salon. The value provided by the hair salon to customers is multifaceted, and different hair salons have different abilities to provide value to customers, which is the most direct manifestation of the competitiveness of the hair salon. Every hair salon should learn to consider what kind of value it can provide to customers and in which aspect it has more advantages. This is the consumer interest positioning. It includes two major aspects: basic benefits and unique benefits. Basic benefits are those that must be provided and are indispensable; unique benefits should at least have the following three characteristics: identifiability, superiority, and difficulty to imitate. The above are several basic issues to consider in the positioning strategy of hair salons. The walls of the hairdressing area can use soft packaging, wallpaper, wall fabric, colored interior wall coatings, and other softer decorative techniques. Lighting should try to use incandescent lamps to be close to natural light. Set up a makeup table, and install mirrors on the walls so that customers can observe the hairdressing effect. In highly competitive markets, market segmentation has become a necessary choice for survival. The positioning we talk about here, simply put, is determining your position in the market. Therefore, enterprises began to set diversified products for different demand consumer groups or launch specialized products based on a particular demand consumer group to gain stronger competitiveness. Thus, an original large market gradually became divided into several small markets. For example: the clothing market was细分ed into professional attire and casual wear markets. This is market segmentation. 5. Hairdressing Area Positioning strategies include many aspects of content. For a hair salon, the main thing should be to clarify its positioning in the following areas: &；nbsp； A hair salon's business strategy has a close relationship with its market position. Usually, we can divide a hair salon's market position into four types: market leader, challenger, follower, and niche player. For market leaders, the appropriate strategy is generally to strive to maintain the advantage, continue leading, increase market breadth or service items. For challengers, differentiated operation strategies or strategies to surpass in local competition points should be adopted. For followers, it is not necessary to pursue breakthroughs in business propositions but rather consider in-depth development in local markets. For market niche players, attention should be paid to carefully evaluating the value of selected markets. In some cases, continuous investment capabilities and market entry costs should also be considered. Generally, adopting a market niche player positioning should be done cautiously. The importance of hair salon positioning, positioning is a prerequisite for doing things, just like having a strategy before planning tactics in war; just like choosing a career, without direction, how can anything be done well? The walls of the hairdressing area can use soft packaging, wallpaper, wall fabric, colored interior wall coatings, and other softer decorative techniques. Lighting should try to use incandescent lamps to be close to natural light. Set up a makeup table, and install mirrors on the walls so that customers can observe the hairdressing effects. 3. Ceiling Installation &；nbsp； 2. Floor Decoration 1. Exterior Renovation The entrance hall area should have ample lighting, bright tones, and a simple yet prominent service desk. It can be combined with lamp pool shapes to create relatively independent spaces. The service desk and display cabinets should be simple and practical. The service desk can use fire-resistant board or wooden board facades, decorated with metal or wooden lines. Display cabinets can be divided into several spaces, installed with small spotlights and backlit, displaying beautifully packaged cosmetics or beauty images and prizes with lightbox effects. Hair salons, although they do not need to constantly renovate, have the necessity to pursue creative changes. From a strategic point of view, regularly innovating part of the equipment slightly, giving customers the feeling that they are changing their image from time to time, this may be a wiser business strategy. &；nbsp； Main service object positioning, also known as target group positioning. Its main purpose is to clearly define which consumer groups the hair salon mainly provides services for. When determining the consumer groups, the following aspects are usually considered: gender, age, purchasing power, occupation, cultural mentality, lifestyle, entertainment methods, and hobbies. It should be realized that knowing who they are is far from enough; it is also necessary to understand what they are like and how to approach and win them over? For hair salons with a certain history of operation, apart from macro analysis, more work can be completed through the analysis and study of customer profiles. For a hair salon, the distribution of consumers has obvious regional characteristics. Clarifying its consumer circle has extremely important implications for customer development and business strategies. Then, how to measure the consumer circle? We usually use the "Positioning Map Method." For an operating hair salon, according to customer profiles, mark the home addresses or workplaces of customers on the map, and you will find that consumers decrease sequentially outward with this store as the center. According to the density reduction trend, set different levels respectively, connect the points with equal density in all directions, and irregular rings can be formed. These ring-shaped areas define the consumption circle of this hair salon. For a hair salon that hasn't opened yet, when selecting a store location, the units with strong similarities such as other hair salons, restaurants, supermarkets, bathrooms, etc., in the local area can be analyzed as references. It should be noted that even for two adjacent hair salons, the scope of the consumer circle may vary significantly due to the influence of their respective business strategies and market competitiveness. This is also one of our main purposes in studying the consumer circle. Exterior decoration includes the decoration of doors, windows, walls, and storefront signs. Currently, doors and windows used as storefronts mostly adopt stainless steel or titanium gold frames, with full-body large glass windows and glass doors embedded inside. Glass windows can be decorated with images of beauties to enhance transparency and advertising effects. Walls come in various forms, such as polished and rough-edged marble facades, ceramic tile facades, etc. Storefront sign forms and materials are diverse. Now, the more popular ones include lightbox-style internal embedded lighting, very eye-catching; stainless steel or copper letters with marble walls behind, good effects, showing class; and fiberglass letters, neon lights letters in various forms, which can decorate the store logo at appropriate positions. Additionally, installing a sign light at the storefront is also an indispensable item. The importance of hair salon positioning, positioning is a prerequisite for doing things, just like having a strategy before planning tactics in war; just like choosing a career, without direction, how can anything be done well? Stones or tiles are better for exhibition near the entrance, suitable for high traffic usage. Materials with various specifications such as matte surface, glossy surface, and anti-slip can be chosen. The material and tone should coordinate with the exterior wall. Too many industries, in their early stages of development, operators often meet the needs of all consumers with a single product. Since consumers do not have more choices, such operators can usually succeed. But as the industry market gradually matures, the number of competitors rapidly increases, competition naturally intensifies, and to gain competitive advantages, all competitors will strive to perform better. The most important standard for performing better is to better meet consumer needs. However, due to the differences in the needs of different consumer groups, the so-called "better" also appears in different standards. Meeting the needs of all consumers with a single product or service is no longer possible and instead may cause the enterprise to lose competitiveness due to lack of features and targeting. &；nbsp； &；nbsp； (Three) Consumer Circle Positioning Brand image, simply understood, can be seen as the impression of the brand in the minds of a wide range of consumers. It is the sum of all impressions consumers have on the brand. Different brand images suit different consumer groups. Brand image positioning strategies will determine what kind of competitive ability you can obtain in what kind of group. Brand image positioning usually examines the following aspects: category characteristics, product comparative differences, previous brand image foundations, relative prices, consumer group positioning, consumption habits and usage methods, cultural mindsets of consumer groups, lifestyles, etc. Through research on each of the above aspects, the key points that the brand image should possess can be derived. If too many key points are found, the "Gadman Method" and "Price Weight Average Method" are usually used to screen them. &；nbsp； &；nbsp； 1. &；nbsp；Exterior Renovation Exterior decoration includes the decoration of doors, windows, walls, and storefront signs. Currently, doors and windows used as storefronts mostly adopt stainless steel or titanium gold frames, with full-body large glass windows and glass doors embedded inside. Glass windows can be decorated with images of beauties to enhance transparency and advertising effects. Walls come in various forms, such as polished and . Service desks and display cabinets should be simple and practical. The service desk can use fire-resistant board or wooden board facades, decorated with metal or wooden lines. Display cabinets can be divided into several spaces, installed with small spotlights and backlighting, displaying beautifully packaged cosmetics or beauty images and prizes with lightbox effects. The business hall is better suited for exhibiting granite and tiles, with tones that should be simple and bright. Functional requirements can be used to distinguish spaces with partitions, and within the space, wooden floors or tiles and other materials can be exhibited, with surrounding edges decorated with serial edges of the same material. The reason why a customer chooses a hair salon is because this hair salon can provide value for him, and only when a hair salon can provide value that others cannot, he may be loyal to this hair salon. The value provided by the hair salon to customers is multifaceted, and different hair salons have different abilities to provide value to customers, which is the most direct manifestation of the competitiveness of the hair salon. Every hair salon should learn to consider what kind of value it can provide to customers and in which aspect it has more advantages. This is consumer interest positioning. It includes two major aspects: basic benefits and unique benefits. Basic benefits are those that must be provided and are indispensable; unique benefits should at least have the following three characteristics: identifiability, superiority, and difficulty to imitate. The above are several basic issues to consider in the positioning strategy of hair salons. (Six) Consumer Interest Positioning The widely used material is lightweight steel keel gypsum board, and the ceiling can be combined with floor design to make various shaped lamp pools. The edges can be decorated with plaster lines. To save expenses, wooden keel mineral cotton sound-absorbing board ceilings can also be selected, which are easy to construct. It should be recognized that, in today's modern marketing theory gradually being understood by competitors, market segmentation and pre-positioning arrangements are not just survival-forced means but have become effective ways to gain competitive advantages. In the development process of a certain industry, due to intense competition, the products, services, and business strategies of various competitors become very similar, which we call excessive homogenization. In such a situation, the competitive advantage of fragrant fire must excel others in every aspect. However, objectively, most enterprises cannot achieve this. Therefore, more companies begin to think of ways to strengthen their characteristics in one or a few aspects, gaining local market competitive advantages through providing different products and services than others. Positioning is a necessary means to gain competitive advantages in differentiated operations Positioning is such a selection process. Positioning means making sacrifices, concentrating limited strength and resources to gain concentrated advantages in limited aspects. &；nbsp； (Six) Consumer Interest Positioning (Two) Market Positioning (Five) Business Project Positioning (One) Hair Salon Image Positioning Beauty &；nbsp； 1. &；nbsp；Exterior Renovation Exterior decoration includes the decoration of doors, windows, walls, and storefront signs. Currently, doors and windows used as storefronts mostly adopt stainless steel or titanium gold frames, with full-body large glass windows and glass doors embedded inside. Glass windows can be decorated with images of beauties to enhance transparency and advertising effects. Walls come in various forms, such as polished and 般来说, profit contribution rate and growth rate are two elements that should be prioritized. The evaluation of these elements requires some professional technical means. Here, I would like to remind everyone that according to different specific strategies, the importance of each element in the evaluation will also change. In the following statements, we will specifically explain this in detail. 4. Entrance Hall Area (Four) Main Service Object Positioning Positioning is a survival strategy that must be adopted under highly segmented markets