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Jordan Brand With Michael Jordan’s popularity at an all-time high, in 1997, Jordan Brand became a sub-brand of Nike. This successful brand creates its own line of Jordan sneakers/clothing and endorses popular athletes who compete in many different sports. Some of the Jordan Brand Team includes Chris Paul, Rip Hamilton, Carmelo Anthony, Terrell Owens, and Derek Jeter. The Jordan Brand is known for its quality, style, and innovation. Just like the legend it’s named after.
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