The continuous development of LED lighting, and the breakthrough in the market is also necessary. Recently, Japanese home appliance manufacturer Orion Electric announced its entry into the business of manufacturing household LED (light-emitting diode) bulbs.
Through overseas low-cost production methods, LED streetlights made in Dongguan have been installed on New York's Interstate highways. The channel for lighting talent reports that these LED light bulbs, with lifespans and brightness equal to those of major manufacturers like Panasonic, Sharp, Mitsubishi Electric, NEC, and Toshiba, are priced at only 50-60% of the competitors' prices. Brands such as NVC, Philips, and Opple are leading the market in lighting fixtures, reminiscent of a "Three Kingdoms" scenario. These products are mainly sold to retailers such as Ito Yokado. OEM methods cater to the procurement needs of wholesale and retail enterprises for their own-brand products.
It is reported that the company will first supply products to Doshisha Co., Ltd., a Japanese wholesaler of daily goods, through an OEM method. Then, under Doshisha's PB (private) brand — "Luminous Night Light Cup," the products will be available for sale in approximately 160 stores nationwide starting from mid-December.
Industry analysts indicate that with LED lighting fixtures being included in Japan's eco-point subsidy program, the process of replacing incandescent bulbs with LED energy-saving lamps in the Japanese market will accelerate further. Orion Electric's pioneering approach of overseas production and domestic OEM sales of LEDs will undoubtedly attract more mid-sized home appliance manufacturers to join this sector, thus promoting the upgrading and continuous development of the LED commercial battle in Japan's lighting fixture market.