To create a website, the first step is to determine the central theme of the website, then identify the words that best represent this central theme (i.e., target keywords), and subsequently optimize these target keywords strategically. By doing so, you can attract a large amount of highly valuable traffic!
Keyword optimization includes: handling keyword placement and density; improving webpage content quality, relevance, and update frequency; managing inbound links and anchor texts; analyzing website and webpage traffic...
### I. SEO for Target Keywords
1. **Keywords must appear in the webpage title!** The optimal number of appearances is 2-3.
Example: "The alluring beauty with elegant posture" (Article Title) —— Beauty Column (Category Name) —— Premium Beauty Picture Library.
2. **Keywords should appear in the keyword tags**, with a density of 3-5 being ideal.
Example: Beauty pictures, beauty, beauty library, premium beauty (Note: Use half-width commas!)
3. **Keywords should appear in the backend description tags**, with no more than 2 repetitions.
Example: "The alluring beauty with elegant posture! Here, premium beauties will satisfy your cravings!"
4. **Keywords should appear in the URL (pinyin).**
Modern search engines are very smart and often closely tie character searches with pinyin, so it's good to cater to this preference.
5. **Keywords must appear in the first and last paragraphs of the content!**
This is very important! Just like how elementary school teachers emphasize pointing out the central idea at the beginning and summarizing it at the end of an article.
6. **Inbound and outbound link anchor texts should include keywords.**
Search engines place great importance on inbound and outbound links because their crawlers traverse and retrieve content along these links.
7. **The ALT attribute of images must contain keywords!**
This requires close cooperation between frontend and backend staff, which can be cumbersome, but it has a significant impact.
8. **H1 and H2 tags should include keywords.**
9. **Package and highlight keywords.**
It is well-known that extraordinary things easily capture attention. Similarly, search engines also "favor" well-packaged items. Packaging keywords heavily can yield unexpected results! You can package keywords by making them bold, italicized, colored, increasing font size, deforming fonts, using emphasis marks, hollowing them out, or adding special symbols before and after... Example: "Elegant *beauty* captivates the soul..."
### II. SEO for Website Content, Quality, Update Frequency, and Relevance
1. **Search engines love novelty and despise repetition.**
Therefore, if you aim to build a long-lasting website, original content is the best choice, even if the writing isn't particularly elegant, it will still gain favor from search engines. There are many techniques: modifying the text of articles, changing titles, performing major revisions on non-critical parts of the content, rearranging paragraphs and sentences, inserting edited images in multiple places within the article, paginating or merging pages of excerpted articles... This way, the search engine will welcome your site. Of course, skilled writers can achieve a higher level where their work surpasses the original, but this requires long-term effort.
2. **Search engines prefer articles around 1000-2000 words.**
3. **Regularly add and update content, preferably daily.**
4. **Enable comments and ensure keywords appear in them.**
For comment content, search engines consider it part of the main article. If there are many comments, it’s as if the article is constantly being updated, providing fresh content to search engines continuously, which aligns perfectly with their characteristic of loving novelty.
5. **Content should revolve around page keywords and relate to the entire site's theme.**
If you run a dog meat shop, why would you frequently post about lamb?
### III. SEO for Inbound Links and Anchor Texts
Two crucial factors attract spiders: traffic (akin to prey attracting spiders) and paths (akin to spider web lines). Techniques for inbound links and anchor texts include:
1. **Choose as many high PR value site inbound links as possible.**
2. **Inbound links from content-related pages are most effective.**
Search engines adhere to the principle of "birds of a feather flock together," so they prefer categorically organized content inclusion (which may maximize resource savings). Thus, selecting related-page inbound links gains more recognition from search engines.
3. **Anchor texts in inbound links must contain relevant keywords from the linked page.**
The logic is simple: if the spider triggers a search for this anchor text, it indicates interest in its content. If the entered page does not meet expectations, the spider may feel deceived, leading to severe consequences.
4. **Text included in anchor texts should ideally exist within the webpage content.**
The reasoning is straightforward: give the spider what it likes, and you'll be rewarded.
5. **Anchor texts should ideally have surrounding relevant keywords.**
This is to draw the spider's attention, similar to how celebrities seek fame by associating with promoters. In today's era, to gain fame and attention, one must learn to attract eyeballs.
6. **The longer the inbound link exists, the better! Otherwise, penalties may occur.**
Search engine spiders dislike dead links, as it makes them feel deceived.
7. **Traffic from inbound links should come from different IP addresses.**
This draws spiders from various locations, increasing visit frequency, thus gaining more benefits.
8. **Inbound links should naturally increase gradually.**
This makes spiders perceive you as having good connections, increasing their liking and adding points.
9. **Anchor texts should adhere to the principle of diversity.**
As mentioned earlier, spiders are notorious for loving novelty. Don't repeatedly present the same beauty before them; it won't work! Today's spider might enjoy Xi Shi, but tomorrow it won't touch her again, even if you offer an ugly woman, it might accept her, just don't repeat offering Xi Shi.
### IV. SEO Handling for Website Traffic:
Search engine spiders are nicknamed "follow-the-leader bugs," following netizens' footprints to where it's lively, never venturing into deserted deserts. Here are some simple ways to attract traffic:
1. **Post hot threads on popular forums.**
This can instantly attract a large amount of traffic, quickly drawing the spider's attention to your site!
However, the downside of forum traffic is evident: once most forum administrators notice you're taking too much traffic away, they'll quickly delete your posts!
2. **Blogs.**
3. **Baidu series websites.**
Currently, this is the most effective and targeted way to increase traffic, theoretically the best method. However, since Baidu values money too much, believing "already successful, rack brains, exhaust thoughts, think of every possible way to make money fast,"
4. **Online advertising.**
An indispensable method for marketing websites to attract traffic, with many tricks involved. In the future, we will take time to discuss this in detail with everyone.
5. **Website alliances.**
More and more webmasters deeply realize that the current internet is moving from free competition to monopoly. Large websites buy traffic at low prices and sell it at high prices, earning over 80% commission (claiming around 50%, but with fake statistics, big buckets in and small buckets out tricks, actually over 80%). If small and medium-sized website owners unite and directly exchange traffic, they can immediately reduce a lot of exploitation.