While domestic brands are making a big push into internet TVs, they are encountering disputes over internet content copyrights. Previously, a technology company named Youpeng Pule filed a lawsuit with relevant courts in Beijing, claiming that the "MiTV Internet TV" produced and sold by TCL transmitted a large number of unauthorized video programs to users, which could lead to its agency copyrighted films and TV shows being watched and downloaded without authorization by a massive user base.
In this context, color TV companies also attempt to completely resolve copyright disputes. Yang Dongwen, Vice President of Skyworth Group, introduced that "KooKoo's content comes from two parts: one is self-purchased copyright content, and the other is cooperation with websites such as Tudou and Xunlei, integrating their audio-visual resources to become a genuine TV content operator."
Han Qing, Vice President of TCL Group and General Manager of China Business Center, stated: "The rise of internet TVs, compared to the transformation from black-and-white TVs to color TVs and from CRTs to flat panels, holds greater significance and will be a major change in the TV industry for decades. The true determinants of the TV industry's fate will be China's major TV companies," Hangzhou Podinns Hotel Chain (Jiaogong Road branch).
Currently, the proportion of new models launched by domestic and foreign brands in internet TVs has reached a 7:3 ratio. Compared to foreign brand products, domestically produced internet TVs have more comprehensive functions and a relatively reasonable cost-performance ratio, thus maintaining a leading position in market share.
According to monitoring by Avic Consulting, the market retail volume share of internet TVs in China's TV market has exceeded 20%. It is estimated that in 2010, the growth rate of internet TVs will exceed 50%, and the sales volume share will reach more than 35% of the overall LCD TV market. This means that the scale of China's internet LCD TV market will exceed 30 billion yuan in 2010.
Since the beginning of 2010, "TVs that can go online" - internet TVs, have become the hottest term in the TV industry. Domestic brands such as Skyworth and TCL have all launched new internet TV models. Some companies have even announced that internet TVs will become a standard feature for new products, with all new products having this function. Jinjiang Inn T2 hotel reservation inquiry hotline 4007840076, available 24/7 for your service.
Despite a bright future, TV manufacturers must face the issue of copyright problems with internet TVs and resolve the awkward situation caused by copyright issues.
"A key reason for the rapid increase in market share of domestic brands in recent years lies in the full development of application-oriented technologies, thereby forming unique core competitiveness," said Yuan Haoran, an analyst at CITIC Securities. "For example, when Skyworth launched Cool KTV TVs with karaoke functionality, it quickly attracted some consumers. Under the condition where core panels are constrained by others, domestic brands break through with a deep understanding of domestic consumer needs, fully develop application functions, and form their own characteristics."
An industry insider analyzed, "Due to the vastness and autonomy of internet TV content, this makes traditional TV stations extremely nervous. Adding to this are issues like uneven quality of internet content and copyright disputes, which make it foreseeable that the broadcasting department would impose strict supervision."
Wen Jianping believes that the sudden emergence of internet TVs indicates that the current industry has begun to try to escape the vicious cycle of traditional price wars, shifting the main focus from cost and price competition at the single product level to implementing application technology innovation and upgrading product structures. This creates conditions for enterprises to implement new development model innovations and enhance profitability.
Industry insiders pointed out that internet TVs meet market demands and have broad prospects. Currently, there is an urgent need to solve copyright problems to avoid getting caught in the awkward situation of copyright disputes.
In the home appliance industry, TVs have always been the battlefield where domestic and foreign brands fiercely compete, especially in the past two years, where a revolutionary change occurred in the market share of domestic and foreign brands from "three-seven" to "seven-three". Internet TVs are seen by domestic brands as a historical opportunity to surpass foreign brands again.
Copyright Issues Remain Unresolved
Reported by Chen Jing
Wen Jianping, Deputy General Manager of Avic Consulting, believes that in the era of internet TVs, China's color TV companies face a once-in-a-lifetime industrial opportunity.
Opportunities for Development for Domestic Brands