Vic Gundotra, Google's vice president of engineering, made the above remarks on Monday at an analyst meeting on the company's mobile business. He did not provide a timetable in this regard, but said that revenue from mobile advertising business has increased significantly in recent years. The volume of Google searches on smartphones has increased five times in the past two years. The Android operating system launched by Google has been widely adopted by mobile manufacturers such as Motorola and HTC. In January this year, Google also launched its self-developed smartphone Nexus One and directly sold it to consumers via its website.
Related reading: Google has already placed banner ads on the YouTube mobile sites in the US and Japan. Analysts expect Google's display ad annual revenue to exceed $1 billion. Google obtained a patent for a location-based advertising system.
Google is the world's largest internet search engine, with total revenues of $23.7 billion in 2009. As consumers increasingly use smartphones like Apple's iPhone to access the internet, Google has also accelerated its development steps in the mobile business field.
Tech Sina News, early morning on March 16th, according to foreign media reports, Google announced on Monday that due to the continuous promotion of powerful smartphones, it is expected that the search advertising fees on smartphones will soon exceed the current PC-based search advertising fees.
Gundotra said, "We expect the cost per click for mobile ads to exceed the fees for PC-based ads." He also mentioned that technologies like GPS allow Google to know the exact location of mobile users, thereby helping the company launch more targeted online ads.
In November last year, Google announced the acquisition of mobile advertising company AdMob for $750 million, and this deal is currently awaiting regulatory approval. (Yifei)