Zhu Bowei analyzed that the second change in this year's Spring Festival tourism market is: The improvement of tourism consumption demands and the change of consumption concept. "In the past, traveling was mostly multi-point tourism of group sightseeing, like skimming. Nowadays people tend to choose leisure and vacation tourism and single-point travel, selecting a place with beautiful environment for relaxation and enjoyment."
Under the influence of this concept, Southeast Asian island tours with romantic holiday colors, such as Phuket in Thailand, Boracay in the Philippines, Maldives islands tour, and Bali, have become popular choices. "The tourist quotations of these hot spots have slightly increased, about 30% higher than during normal periods," said Lai Youxue, a staff member of Yunnan Provincial China International Travel Service.
A family from Ning in Xishan District of Kunming had booked a leisure tour to Phuket Island in Thailand one month ago at a price of 6,000 yuan per person. "Work is too tiring in daily life, so we want to get close to nature and relax during the Spring Festival with our family."
Meanwhile, near the Huangpu District Retired Cadres University, the diversification of tourists' consumption demands has also prompted tourism operators to continuously change their provided products and market operation models. Travel agencies have developed characteristic tourism products targeting different consumer demands, some high-quality and high-priced tourism products are selling well, such as theme products, cruise tourism, experiential tourism. Zhu Bowei introduced that nowadays chartered flight tourism presents a three-dimensional product, tourists also prefer independent travel, especially in urban tourism and places where there are no language barriers, travel agencies only need to provide round-trip tickets and accommodation, and offer different hotel stays according to tourists' different consumption capabilities.
"Following the changes in customer structure and consumption hotspots, China has entered an era of nationwide tourism, and this trend will continue during the Spring Festival; related businesses, catering, shopping, etc., will continue to be very active, economy hotels and distinctive, high-quality resorts will be particularly welcomed. Tourism is increasingly inclined towards personalization. Enterprises also start to provide different levels of similar products for tourists with different consumption abilities," said Ms. Zhao, the person in charge of Yunnan Overseas Travel Service.
Characteristic tourism products are being highly pursued.