Changchun Qingming Express Hotel: Tea Culture Festival as the main tourism brand

by f2ds3e1dw1 on 2010-03-30 15:03:05

Tea Culture Festival focuses on tourism brand. Regarding the Tea Culture Festival, Ms. Sun said that during this year's Biluochun tea culture and tourism festival, we will focus on promoting one brand to form a publicity offensive for spring tourism around Taihu Lake in Wuzhong. It mainly revolves around the theme of "Biluo asks green, spring travels to Taihu", fully utilizing the influence formed by the successful hosting of the "Biluochun Tea Culture Tourism Festival" over the years. We will intensify brand promotion and ignite the climax of spring tourism around Taihu Lake in Wuzhong. We are recommending two routes to create a peak in the spring tourism around Taihu Lake in Wuzhong.

To better connect with the 2010 Shanghai World Expo, we have combined the actual situation of Wuzhong tourism and specially packaged and recommended two premium routes: "Taihu Mountain Water Ancient Town Village Cultural Experience Journey" and "Tasting Dongting Biluochun Tea, Traveling through the Taihu Scenic Area in Wuzhong". We have also collaborated with the Shanghai Tourism Distribution Center to open a special tourist bus route titled "Shanghai Expo Taihu Tour - Tasting Dongting Biluochun Tea, Traveling through the Taihu Scenic Area in Wuzhong". We sincerely welcome friends from Shenyang, Liaoning, while visiting the Shanghai World Expo, to come to Suzhou Wuzhong and experience the beautiful ecological landscape around Taihu Lake, feeling the unique charm of Wu culture.

We aim to carry out three promotional activities to create an atmosphere for the Biluochun Tea Culture Tourism Festival. The focus is on holding three promotional events: the Shenyang Promotion Event for the "2010 Dongting (Mountain) Biluochun Tea Culture Tourism Festival", Beijing Promotion Event, and the large-scale public promotion event in Shanghai organized by various major tourism companies in Wuzhong, further expanding the mid-to-long-term customer source market around Taihu Lake in Wuzhong.

A batch of featured products will be recommended. Combining with the spring characteristic tourism products of each scenic area and attractions in Wuzhong, especially in the East Hill and West Hill scenic areas, we will recommend a series of agritainment, teahouses, and teahouses, as well as a selection of Wuzhong’s featured tourism products. Programs such as tea art, Pingtan, Kunqu Opera performances, and interactive experiences like tea picking, sorting tea leaves, and stir-frying tea will be arranged. Through rich and diverse tourism promotions, we sincerely invite citizens and tourists to participate in the fun of agricultural activities like tea picking, sorting, and stir-frying, savor the elegant realm of Biluochun tea, enjoy the picturesque scenery of Taihu Lake in Suzhou, taste the delicacies of mountain specialties and lake fresh produce, and feel the charm of Wu culture and natural landscapes, further expanding the spring tourism industry chain around Taihu Lake in Wuzhong.