Zhu Bowei analyzed that the second change in this year's Spring Festival tourism market is: the upgrading of tourism consumption demand and the change of consumption concept. "In the past, going out for travel was mostly multi-point tourism for group sightseeing, just skimming the surface. Nowadays, people are more inclined to leisure vacation tourism, single-point travel, choosing a beautiful place for leisure and enjoyment."
Under the influence of this concept, universities in Beijing, Southeast Asian island tours with romantic holiday colors, such as Phuket in Thailand, Boracay in the Philippines, Maldives island tours, and Bali have become popular choices. "The tourism quotations of these hot spots have slightly increased, about 30% higher than the normal period." A staff member of Yunnan Provincial China International Travel Service, Lai Youxue, said.
Ms. Ning's family from Xishan District in Kunming had booked a Thai Phuket Island leisure tour priced at 6,000 yuan per person a month ago. "Work is too tiring on regular days, we want to get close to nature and relax our minds with the whole family during the Spring Festival."
At the same time, the diversification of tourists' consumption demands also prompts tourism operators to continuously change the products they provide and their market operation models. Travel agencies have developed characteristic tourism products targeting different consumer demands, some high-quality and high-priced tourism products are selling well, such as themed products, cruise tourism, and experiential tourism. Zhu Bowei introduced that now chartered flight tourism presents a three-dimensional product, tourists also prefer independent travel, especially in urban tourism and places without language barriers, travel agencies only need to provide round-trip air tickets and accommodation, and according to tourists' different consumption abilities, provide them with different hotel stays.
"With the changes in customer structure and consumption hotspots, China has entered the era of mass tourism, this trend will continue during the Spring Festival; related businesses, catering, shopping, etc., will continue to be booming, economy hotels and distinctive, high-quality resorts will be particularly popular. Tourism is increasingly inclined towards personalization. Enterprises also start to provide different levels of similar products for tourists with different consumption capabilities." Ms. Zhao, the person in charge of Yunnan Overseas Travel Agency, said.
Characteristic tourism products are highly sought after.