AIMER内衣 establishes a national marketing network

by donttte67 on 2009-12-08 01:15:02

Aimer, Beijing Aimer Lingerie Co., Ltd. is a modern enterprise specializing in the design, production and marketing of branded lingerie. Its headquarters is located in the Aimer Building in Wangjing New Technology Industry Development Zone in Beijing, and it has nearly 2000 employees. On March 8, 1993, "Aimer" was born in Beijing, the capital of China, and fully implemented its brand operation strategy. Over the past decade, it has built up a nationwide marketing network with more than 300 image counters opened in major medium and large-sized shopping malls across the country. The company's sales performance ranks among the top in the same industry.

The company has professional manufacturing bases in Beijing and Suzhou, processing and producing three major categories of underwear products: basic underwear (bras, panties), shapewear (shaping pants, body shapers, waist trainers, etc.), and fashionable underwear (sleepwear, thermal underwear, etc.), with an annual production capacity reaching 6 million pieces. Aimer products have been rated as "Beijing Brand Products" for four consecutive years.

In 1998, the company passed the ISO9001 quality system certification and assisted national industry management departments in drafting two textile industry standards for "Bras" and "Shaping Pants," which were implemented in July 1999, contributing to the development of the industry.

For many years, Aimer has adhered to the concept of "people-oriented, creating a better life," insisting on the brand positioning of "fashion, culture, humanization," and is committed to creating beauty and health for women through fashion.

Aimer took the lead in integrating technology with fashion, collaborating with Beijing Institute of Clothing Technology in 1999 to establish the "BIFT-Aimer Ergonomics Research Institute" - China's first ergonomics research institution, showcasing a unique professional image among numerous fashion brands.

In March 2002, the company successfully held the "Aimer • Dunhuang" themed lingerie release event, being the first to attempt to interpret modern lingerie fashion through Chinese traditional culture, pioneering the precedent of themed lingerie releases, attracting widespread attention and unanimous recognition from domestic and international peers.

In December 2002, Aimer was rated as an advanced unit in Beijing for "developing enterprise education and building learning organizations."

Aimer is determined to become a global or transnational specialized lingerie apparel enterprise, creating a century-old brand with sustained competitiveness, and becoming the most beloved fashion brand by Chinese women!

(Note: This article originates from Fashion Coordination - Yi Yuan Network (http://www.daban.org.cn). Please indicate the source if reprinted.)