Shanghai Yiyin Network provides: SEO optimization | SEO services | SEO diagnosis. By the end of September, Baidu released China's first search engine marketing (SEM) industry standard. The introduction of this standard was nothing short of a bombshell in the already turbulent search engine marketing market, quickly sparking heated discussions within the industry about SEM standards. This then led to broader discussions on the future development of China's search engine marketing industry. Everyone is now asking: who will ultimately decide the future of the search engine marketing market?
Qingpu website construction | Qingpu website promotion | Qingpu domain registration | Qingpu virtual host | Qingpu corporate mailboxes Companies with elite SEM teams will take the lead.
Real search engine marketing activities require a high level of professionalism. Here, professionalism refers more to team members having rich industry experience, even cross-industry experience, excellent data analysis skills, and meticulous logical reasoning. This team must be able to deeply understand the behavioral habits of internet users during searches while also possessing strong data analysis and statistical abilities, as well as the ability to craft advertising copy that meets the psychological expectations of internet users.
Looking at domestic search engine marketing companies, those with elite SEM teams can be counted on one hand. Most search engine marketing companies are still in the crude stage of building websites and generating traffic. Even some SEO companies that have just "washed their feet and stepped onto the field" and changed their appearance to engage in search engine marketing cannot compare in effectiveness when clients or enterprise management consulting companies evaluate them against true search engine marketing companies.
Therefore, for business owners, choosing a reliable search engine marketing company for cooperation and examining the composition of the service team to ensure it meets the standard of being elite is the big premise to guarantee service quality without compromise. Those SEM companies with elite teams will inevitably seize market opportunities and gain more commercial chances.
Tools —— optimizing effects rather than just batch processing
With the rapid development of the domestic search engine marketing industry, some SEM companies in China have developed tools for the bulk management of large numbers of keywords. However, bulk management is only the first step, not the result; the real value of search engine marketing tools lies in truly helping customers improve the return on investment (ROI) of SEM, and bulk management tools are merely the first step towards achieving this ultimate goal. In regions where search marketing has matured, such as the U.S. and Europe, ROI-optimizing tool systems have far surpassed bulk management tools.
SEM companies that own search engine marketing bulk management tools have clearly advanced further compared to companies without such tools that rely solely on manpower. However, bulk management tools should not "look good on the surface"; if they can achieve user experiences akin to Google AdWords Editor (a bulk management tool developed by Google itself), they can genuinely assist advertisers. Advertisers must not mistake certain poorly applied, packaging-heavy tools for treasures.
The development of the SEM industry cannot proceed without continuous progress in automated tools. An SEM enterprise that cannot develop automatic optimization tools will struggle to provide efficient optimization services, build competitive barriers, and will inevitably be eliminated.
SEM —— The Future Lies in Your Own Hands
"The competition in the search engine marketing industry will increasingly focus on the comprehensive effects of people, tools, and services. If your services cannot deliver on promises made to clients, they may never consider cooperating with you. This industry cannot rely solely on hype to solve fundamental issues; it still comes down to results," said Wang Chiyu, marketing director of BoYa Cube, a well-known domestic search engine marketing advisory company, to reporters.
He believes that through numerous cases in recent years, many industries such as internet e-commerce, tourism, finance, games, education and training, automobiles, and real estate have seen impressive performance improvements in their online marketing segments through SEM. Moreover, these industries' business owners are gradually beginning to recognize the potential value of SEM and increase their investments or expand their online promotion budget ratios.
"2009 will be an important watershed for many enterprises. Those advertisers who truly understand search engine marketing and know how to select outstanding SEM service providers to enhance their online advertising ROI will have a much greater chance of succeeding in commercial competition," added Wang Chiyu.