Self-introduction: Zhang Xiaojun, a practical marketing person with eight years of hands-on marketing experience. He has worked for several well-known health product and cosmetic companies, having held positions such as Marketing Manager, Market Department Manager, Marketing Director, and Deputy General Manager. He has accumulated rich practical experience in professional line cosmetic market planning, enterprise management, marketing planning, product recruitment, terminal promotion, etc. How many mature employees you have determines how much wealth you possess. After operating beauty salons for so many years, is your stress increasing? Are beauticians frequently jumping ship? Are customers becoming more picky? Is revenue gradually decreasing? It's not your fault, but the current state of the entire beauty industry. Since 2006, the beauty industry has gradually entered an era of slim profits, where various beauty salons fiercely compete to maximize profits. It's a life-or-death year. In this year, beauty salons will be struggling desperately. The boss strives to find low-priced products, employees try every trick in the book to sell each product to customers, and everyone puts all their efforts into fighting for the last glimmer of hope for survival... The beauty industry has developed to the point today where it's no longer a competition between products, nor a competition of prices, or even business models. It's a competition of employees. Employees are the biggest capital of beauty salons. How many mature employees you have determines how much wealth you possess. This is an era of change, the only constant is change - getting stronger, more specialized, bigger, and higher. Change leads to smoothness, and smoothness leads to success. Now, in the third-tier market, the most important thing is not the manufacturer's brand, but channel management and service brands, terminal brands, and distributor brands. This is an era of managing hearts. Future competitions will ultimately focus on the battle of "hearts" (mindset). Managing the hearts of internal employees, managing the hearts of distributors, managing the hearts of consumers, creating value for them, letting employees enjoy growth and self-actualization, allowing distributors to become happy money-making heroes, making consumers satisfied and loyal, touching their word-of-mouth spread, "exchange heart for heart, exchange truth for truth", "when all hearts unite, power becomes immense!" Zhang Xiaojun has been involved in the beauty industry for over 10 years, experiencing and witnessing the development process of the beauty industry, especially in areas such as how beauty salons attract customers? How to effectively communicate with customers? How to quickly improve the performance of beauty salons? How to quickly train qualified and mature employees? He has made achievements in these aspects. If you have any questions about operating beauty salons, please call me at 13910401550. Zhang Xiaojun will solve your problems as soon as possible. Women have three needs: cosmetics satisfy women's usage needs; brands satisfy women's psychological needs; effects satisfy women's true needs. Cosmetics - is a mass-market business, which must win by volume, with low profit margins, unable to survive in beauty salons. Brand - is formed historically, and we can't create a brand in a short time. Effect - is women's eternal need. Products cannot give women results alone; results equal products plus services. Here, the service is: "helping customers form habits," which only we can achieve. We have solved customers' problems, solved the issue of customers coming automatically, introduced emotional sales into beauty salons, and solved the problem of customers' sustained consumption. Today, beauty salons are empty, which has become a fact. Today's women need results but are mixed with disbelief. We give women real results and make women believe because, through our services, we help women form habits. Through our membership referral system, we have solved the problem of customer distrust, making customers come automatically. If you have any needs or suggestions, please send an email to: [email protected] QQ: 416057008 Beauty Industry Planning Group QQ: 57870977 Phone: 13910401550