The economic slowdown has also created winners and losers. The quickest way for a garment factory to put a workwear company out of business is to do nothing and wait for the economy to recover. Regardless of what industry you are in, a "business as usual" mentality will sink your company. You must innovate, stand out, and adopt new ways to promote your products and improve your services.
Strategy 1: Focus on important matters and review how you spend your time. No matter how big or small your workwear business is, give yourself the mental cue that you are the most successful businessman in the industry. Therefore, every second of your time is extremely valuable. Calculate how much time you waste on trivial tasks that could easily be done by others. You should focus your time and energy on more important things.
Strategy 2: Stand out from the competition and rise above the rest. For example, Jordan Furniture Store holds a significant share in the domestic furniture market because they transformed the traditional business model, which they call "entertainment shopping." To surprise their employees and customers, the owners Barry and Eliottatlleman dressed up as Lone Rangers, riding tall horses in their parking lot. They also set up an IMAX theater inside one of their stores so that children can play while their parents shop.
Strategy 3: Every month that passes, consumers lose 10% of their purchasing power. To prevent losing your customers, create a consumer database and maintain regular contact with them. Send them postcards, birthday cards with celebrity photos, and imprint your name, phone number, and quality service firmly in their minds.
Strategy 4: Collect email addresses. When building friendly relationships with your customers, remember to ask for their email addresses. Regularly send them your latest updates and keep these records in your customer list. Try to make customers willing to receive your emails, turning your emails into an efficient and inexpensive marketing tool. We can learn from Fox Pizza's anniversary promotion where they priced pizzas at $1.40, the price in 1970. People just needed to click on their website and enter their email address to get this attractive coupon. As a result, the pizza store collected over 500 email addresses in just two days.
Strategy 5: Stay away from prickly individuals. Likely, no one wants to hire harsh, unfriendly employees who not only take your money but also drive away your customers. Spend more time and money on interviews to hire helpful employees.
Strategy 6: Online sales can bring in a substantial income. So now is the time to sell your products and services online.