I often see a moving advertisement on the Chinese channel of Phoenix Satellite TV. Later, I began to pay attention to this advertisement and appreciate it. This is a very realistic advertisement that tells a touching story through the narratives of two people in front of the lens to highlight the theme of "mobile·changing life."
I mainly watched the mother-daughter episode. After watching it, I was deeply moved because I don't live with my family now, so the resonance brought by this advertisement was very strong. Some people say that mobile is playing the family card. Although I also hate some of the overbearing behaviors of mobile, but just from this advertisement, I think it's great. Especially the last sentence, "It's not that I can't live without the phone, but that I can't live without you." The tone and the lines are both very precise. It's precise because just this sentence can directly hurt the feelings of those who are away from home. In the advertisement, when the daughter said this sentence, she looked a little embarrassed, which is very consistent with the characteristics of Chinese people who are not good at expressing their emotions. The strength of this advertisement lies in that it does not preach the brand of mobile to the audience at all, but makes people remember the advertisement first, and then pay attention to the brand. This is similar to the classic IBM advertising series - Stop Talking, Start Acting.
Of course, I am not a professional. As the saying goes, insiders look at the details, while outsiders look at the excitement.