Task Description:
I. Competition Objectives
1. Increase the visibility of Chunshuitang and boost product sales.
2. Promote a lifestyle concept, bringing sexual wellness products into people's sex lives, making them more harmonious and enjoyable.
3. Raise awareness about the crisis that unsatisfactory or disharmonious sex lives can affect marital relationships and even lead to family breakdowns. Sexual wellness products can improve one’s sex life, offering a new way of living.
II. Understanding Chunshuitang
Chunshuitang (www.oyeah.cn) is a registered online store specializing in sexual wellness products. Traditional adult shops mainly sell masturbators and virility drugs, targeting groups with sexual dysfunction and single individuals. However, Chunshuitang focuses on high-income, fashionable couples aged 25-45 who seek a higher level of sexual pleasure in their relationship. The products sold by Chunshuitang are primarily designed for couples to use together, diversifying and enhancing the sexual experience, making it more varied, exciting, and stylish, thus achieving mutual satisfaction. Chunshuitang adheres to the philosophy of "endless fun, eternal true love," promoting harmony to stabilize love, which is the value Chunshuitang aims to bring to its customers. To make your article more targeted, please visit www.oyeah.cn and http://www.oyeah.cn/neiyi/jiameng/index.html to learn more about Chunshuitang's products, target customers, business philosophy, and company information.
III. Writing Requirements
1. Articles should be experiential pieces where the author simulates using one or several Chunshuitang products (to increase authenticity, authors can include product names and describe their functions while introducing the usage process). These articles should highlight the positive changes brought to the author's sex life, romance, or family life (such as more stimulating, harmonious, and fresh experiences, or emotional satisfaction improving relationships), allowing readers to feel the power of sexual wellness products firsthand and thereby generating purchasing desire. Note: Chunshuitang products are not limited to vibrators and other insertable items but emphasize "70% emotion, 30% sex." They focus more on creating romantic atmospheres (such as sexy lingerie) and foreplay products (like bullet vibrators, SM role-playing items, etc.). Participants can also write about gifting during holidays (such as wedding gifts, birthday presents, or business gifts) to promote the novel concept of giving sexual wellness gifts, encouraging people to embrace this idea and generate purchasing desire. The purpose of this requirement is to let readers know that using sexual wellness products can make sex life incredibly exciting or make them realize that such products can bring more variety to their intimate lives, alleviating the common marriage crises or potential issues people face, thereby generating the desire to purchase these products.
2. Articles must mention Chunshuitang and the website www.oyeah.cn. Considering people's concerns about online shopping, the article should subtly imply that "through personal purchasing experiences, Chunshuitang is a trustworthy and reliable shopping platform." The purpose of this requirement is to convert the shopping desire established in the first requirement into actual action—buying from Chunshuitang!
IV. Precautions
1. Articles written by participants must be positive and healthy, avoiding any negative impact on the Chunshuitang brand.
2. All articles must be original works; plagiarism is prohibited.
3. Word count must be no less than 1000 words, and titles are self-determined.
4. Articles should not give readers the impression of being promotional or overly advertisement-driven. Note: Subtle influence is easiest for readers to accept.
5. After being selected, articles will be published on various forums. Please ensure the content is appropriate so as not to be deleted by forum moderators as advertisements.
V. Prize Distribution
The upper limit for the number of articles ultimately selected in this event is 8. Each selected article will receive a prize of 50 yuan.