Chunshuitang Adult Store VI Design 2000 yuan
**Company Full Name in Chinese:** Beijing Chunshuitang Business Chain Co., Ltd.
**Company Short Name in Chinese:** Chunshuitang
**Company Full Name in English:** Beijing Oyeah Commerce Franchise Co., Ltd.
**Company Short Name in English:** oyeah
**Company Website:** www.oyeah.cn, oyeah.cn, www.oyeah.com.cn, oyeah.com.cn, www.99x.com.cn, 99x.com.cn
**Standard Classification:** Follow the existing classification on www.oyeah.cn.
**Special Notes:** Please ensure that the designer understands the philosophy and customer positioning of the adult products industry and Chunshuitang's brand image. Refer to http://www.oyeah.cn/neiyi/jiameng/index.html and the attached franchise manual for reference. Additionally, we have uploaded previous storefront design examples for reference, but these do not impose any constraints on the following design projects.
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### **I. Basic VI Design Projects**
1. **Corporate Logo Color Standards**
- Existing logo with color standards needs to be defined and standardized.
2. **Corporate Standard Fonts**
- Full Corporate Name (Chinese): 北京春水堂商业连锁有限公司
Font for full corporate name + website URL.
- Short Corporate Name (Chinese): 春水堂
Font for short corporate name + website URL combinations:
- 春水堂 www.oyeah.cn
- 春水堂 oyeah.cn
- 春水堂情趣网 www.oyeah.cn
- 春水堂情趣网 oyeah.cn
- Full Corporate Name (English) font.
- Short Corporate Name (English) font: oyeah
- Website URL fonts (standardized):
- www.oyeah.cn
- oyeah.cn
- www.oyeah.com.cn
- oyeah.com.cn
- www.99x.com.cn
- 99x.com.cn
- All fonts should include grid coordinate charts for precise replication.
3. **Basic Element Combination Standards**
- Logo combined with short corporate name (multiple modes).
- Logo combined with website URL (oyeah.cn, multiple modes).
- Logo combined with short corporate name + website URL (multiple modes).
- Logo combined with "Chunshuitang Fun Shop" + website URL (multiple modes).
- Logo combined with website URL + "Chunshuitang" + slogan (multiple modes).
- Logo combined with website URL + "Chunshuitang Fun Shop" + slogan (multiple modes).
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### **II. Applied VI Design Projects**
1. **Headquarters Office Supplies Design**
- Business cards.
- Domestic envelopes.
- Domestic letterhead.
- Contract book cover.
- Corporate image wall design.
2. **Physical Storefront Standard Color Plan**
- In-store color standardization.
- Display equipment and decorative item color standards.
- Storefront signboard and lightbox color standards.
- Window display color standards.
- Staff uniform color definitions (men’s and women’s).
- In-store category guide lightbox color standards.
- In-store POP advertisement color standards.
- Note: The color scheme must be a complete, easy-to-execute plan including auxiliary colors, background color usage rules, color matching combinations, specialized tables, background color saturation, hue, etc.
3. **Website Standard Color Plan**
- Define the standard color palette for the sales website.
4. **Store Signage Design**
- Horizontal, vertical, and square signboard lightbox standard designs (content includes: oyeah.cn, 春水堂, designated national chain by the Chinese Sexology Association, adult products store, website URL, and “春水堂” equally important).
- Standard storefront header design.
5. **Other Store Elements**
- In-store image wall design.
- Business hours notice stickers (for glass doors).
- Push/pull reminder stickers for glass doors.
- Membership cards (regular, gold, diamond levels).
- Theme slogans and banner printouts: “Fun changes endlessly, true love lasts forever.”
- Store business cards (for distribution to customers).
- Employee ID badges.
- Price tag fonts (no need to design lightboxes).
- Standard fonts for in-store category guide lightboxes.
6. **Corporate Product Packaging Identification System**
- Gift box packaging.
- Wrapping paper.
- Paper bags.
- Handheld shopping bags.
7. **Franchise Manual Printed Version Design**
- Content provided in the attachment.
8. **Franchise Manual PowerPoint Version Design**
