Enter the online craze of Jia Junpeng phenomenon
Recently, the post "Jia Junpeng, your mother calls you to come home for dinner" has gained a huge fan base. Some say that it is the word "call" that has unleashed the need of netizens to vent their feelings; others say that the phrase "mother calls you" has awakened dormant family affection; still others say that "come home for dinner" has ignited the collective loneliness of netizens searching for a sense of belonging. And even more people express that because "World of Warcraft" has been offline for over a month, over 5 million players "are too lonely" and have gone crazy supporting this "water post."
As Jia Junpeng's popularity soars, netizens have developed international and classic versions in their replies. In addition to translating the sentence "Jia Junpeng, your mother calls you to come home for dinner" into various dialects and foreign languages, netizens have also posted a large number of pictures processed with Photoshop. Netizens with strong literary skills have even compiled this event into "Records of the Grand Historian: Biography of Jia Junpeng": "Jia Junpeng, styled Fan Fou, year of birth unknown... It has been three days since Peng last returned home, his mother is very worried, unable to eat from fear, so she sent a relative to post on the forum where Peng often stays, and thousands joined in the search."
The "loneliness" sentence pattern spreads like wildfire.
The myth of over 10 million clicks on the "Jia Junpeng" post has emerged, and among the numerous replies, the most admired by netizens is "I am not following the post, I am following loneliness," which is constantly copied and pasted by netizens. Currently, there are even "loneliness parties" on the internet - "Brother did not post, but loneliness; what you see is not a post, but loneliness; if you also join in PSing, we will all be less lonely; Brother did not flood, but loneliness; I do not use a mobile phone, but loneliness; Sister does not pretend to be cool, but loneliness..." Such imitations seem boring to outsiders, but after the Jia Junpeng incident, netizens who enjoy "boredom" have found joy in "loneliness." Everywhere they go, they leave the shadow of "loneliness." This sentence pattern has grown like a snowball, spreading like a virus and taking over the mainstream discourse power on the internet.
Nowadays, in the overwhelming replies, one can see comments in the form of "(Who) did not (do something), but loneliness." Some posts directly use such a sentence pattern as the title, while the post itself lacks substantial content, yet it still attracts countless netizens to leave similar comments in large numbers. The overwhelming "loneliness party" has led some netizens to raise the banner against loneliness. A netizen posted a warning titled "Loneliness Party, please respect yourselves" to prevent the loneliness party from becoming too arrogant.
Themed T-shirts sell well
Some people have seen the business opportunity hidden in the "Jia Junpeng" incident and are loudly selling personalized T-shirts printed with "Jia Junpeng, your mother calls you to come home for dinner" in their Taobao stores. A Beijing seller named the T-shirt: "The world's first 'Your mother calls you to come home for dinner' themed T-shirt," priced at 49 yuan. They wrote in the design inspiration: "This sentence has become a popular internet phrase in July 2009. Actually, deep down, we want to shout with you: Your mother calls you to come home for dinner!" which was recognized by many netizens.
By the time of writing, the reporter saw that this newly launched product had successfully sold dozens of pieces. Regarding the idea of selling "Your mother calls you to come home for dinner" T-shirts, many netizens said that the shop owner is smart, knowing how to convert timing into business opportunities, and simultaneously leveraging the powerful consumer base of the online shopping platform. As soon as the hotspot appears, the creative ideas follow suit. This operational method easily makes the store instantly popular, and significantly improves the store's traffic and sales in the future, worthy of learning by other sellers.
The Song of Jia Junpeng
"In the summer of 2009, inside the Baidu Warcraft forum, an ancient prophecy: Jia Junpeng does not like eating, his mother cried red-eyed, having searched for many days. Where is my son? Come home quickly for dinner, Jia Junpeng, your mother calls you to come home for dinner. Ten dollars per meal, your mom will give you twenty thousand if you eat them all, Jia Junpeng, your mother calls you to come home for dinner. Junpeng disappeared from the world, human flesh searches no longer work. Searched everywhere but cannot find him, little brat, appear quickly. Which internet cafe are you practicing in? The internet cafe is full of miasma and smoke. How much money do you still have? Don't starve yourself to death in there." A netizen created "The Song of Jia Junpeng" using "Excerpt from Notre Dame de Paris - The Age of Cathedrals" as background music, which became the post with the most Chinese online replies after the "Jia Junpeng" post. "The Song of Jia Junpeng" caused netizens to spread it enthusiastically, and after listening to the song, many netizens left comments saying that the lyrics were well-written and had a heart-wrenching feeling. However, some netizens also expressed that the author mocking Jia Junpeng and his mother was somewhat unkind.
"I am not Song Seung-heon, you tenderly tell me to come home for dinner, causing me to be collectively surrounded by the uninformed masses. You make me restless, doing push-ups and looking expressionless. The mountain flowers are red and bright, come for a bowl of beef noodles. I am not Jia Junpeng, not the tough guy Sylvester Stallone. It seems the situation is serious, so I'll call you back. I am not Jia Junpeng, cannot sincerely practice kung fu. I've come out of storage feeling good, please rest assured, dear countrymen. Dear mom, I am at the internet cafe, I promise I'm not watching Maria Ozawa. The food here is good, and donkey king has been installed. After finishing this dungeon, I'll go home. Brother is no longer in the江湖(jianghu), but the legend of Brother lives on in the江湖(jianghu). Brother does not eat rice, but eats loneliness..." The creative response to the human flesh search for Jia Junpeng's whereabouts, "I Am Not Jia Junpeng," has been widely praised by netizens.
Download address for "The Song of Jia Junpeng": http://www.dvd1990.com/zyp/1725/