How Far is the Way for Web Game Themes to Be Innovative?

Mass game information website (http://www.93lm.cn/) reported that in the past six months of 09, the web game market has been stormy. A large number of new games have flooded into this market like a geyser, and many big-name manufacturers have also involved in it. Meanwhile, several web game companies have attracted quite considerable venture capital in these six months. The booming and rapid growth of the web game market has become an indisputable fact. However, behind this prosperity, we should also see that there has been no surprising breakthrough in the game themes of the web game market.

Due to the product characteristics of web games, the suitable themes for web games are mainly concentrated in strategy, role-playing, and simulation operation types. According to Analysys Mason's data analysis, these three products account for an astonishing 89% or so in the overall web game market. Action, racing, and shooting types do not yet have good technical realization in web games.

In the more mainstream web game themes, role-playing games can provide an experience in 2D or 2.5D graphics that is not inferior to client-based games due to the good application of FLASH technology. Strategy games, because of their label-like pages and relatively simple operations, are more common in web games and occupy a large market space.

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