The rapid development of the Internet has made it an important channel for music promotion and distribution. In past reports, MAB has introduced many such platforms to everyone, and today we will introduce another one: Bandcamp. It focuses on providing independent musicians with the freedom and flexibility to promote and distribute their music autonomously...
Independent musicians can create homepages for their bands or studios on Bandcamp. These homepages offer free song previews, sell digital music, and even physical CDs, while the musicians retain the copyrights to their works. The platform records data on listens and purchases, allowing musicians to analyze where their consumers are coming from. Payments for digital music are processed through PayPal, while CD sales are handled in collaboration with CDBaby. Music sharing relies on traditional embedded code.
The website supports downloads in 9 different audio file encodings, including high-quality Apple Lossless format, FLAC, and the standard 128K MP3 format. Most interestingly, the site allows consumers to set their own prices, somewhat akin to a restaurant in China where there are no set prices and customers pay what they feel is appropriate after eating. It remains to be seen how many consumers will take advantage of this option...