How to improve a website's ranking on Google search

This article is excerpted from the paper "Advice for Webmasters: Creating Usable, Crawlable Websites" published by T.V. Raman. I thought it was pretty good, so I decided to share it with everyone. Regarding how to improve a website's ranking on Google searches, T.V. Raman’s advice to us is: develop and refine key website features, such as site navigation, so that it serves all users, including of course Googlebots. In addition, T.V. Raman also provided the following suggestions.