TicTacTi: A New Video Advertising Service

TicTacTi offers a new type of overlay advertising insertion video technology that combines online videos, advertisers, and publishers. The video advertising technology it provides can cleverly integrate the advertiser's ad entirely into the video content, to the point where viewers might not be able to tell that the content in the video has been modified by TicTacTi to include ads. Additionally, the ad layer serves as a "hotspot" that is clickable. For example, the effects shown below in these few images: