Data shows that from 8:00 am to 11:30 am on August 8, 2008, during the opening ceremony of the Olympic Games, more than 32 million users watched the video and information of the opening ceremony of the Olympic Games through the channels and software of the 9 Olympic websites / service providers that have the Olympic media cooperation authorization. During this period, the number of non-repeating independent users covered by the entire site of these 9 websites was 50.81 million people.