In order to develop Korea's computer game industry and establish a healthy computer game culture, Seoul Metropolitan Government for the first time held an electronic sports competition last year in Seoul, drawing the attention of PC game fans around the world. Riding on last year's popularity, this year from July 24th to 27th, during this four-day period, Seoul Trade Exhibition Center, jointly organized by Seoul Metropolitan Government and JoongAng Daily 'e-stars Seoul 2008' Intercontinental E-sports Competition will be held. At that time, top e-sports players from the East and West will compete in this digital cultural festival that draws the world's attention.