Not yet heard of the blog real-name system? Then have you heard of the mobile phone real-name system?
From the BBS real-name system, to the mobile phone real-name system, and now the blog real-name system, I estimate that the Ministry of Information Industry ultimately wants to issue a dog tag to everyone, which must be carried at all times. On it will be written one's ID number, contact telephone number, home address, and blog address.