It's incredible that the colorful and childish Qzone, which is seemingly designed for young children, has become a major traffic source for Tencent. According to Alexa data, Qzone accounts for 16% of the traffic to qq.com, ranking after Qzone are Tencent’s entertainment and news sections.
Given that QQ has the largest number of IM users in China, it’s no surprise that after launching Qzone, QQ users naturally shifted towards using Qzone as a platform to express themselves.