In the future, China's GDP will continue to grow. Even though the real estate market enters an adjustment period, the home furnishing industry can adapt to market changes through its own adjustments. Currently, furniture prices are declining while the income of the general public is increasing. This price drop is not achieved by sacrificing quality; product quality and corporate service remain crucial. However, as inflationary pressures continue to rise, it remains to be seen whether future GDP growth can offset the pressure brought on by inflation.
At the Shenzhen exhibition, the editor met with Xu Jianbo, sales director of Foshan Haibin Furniture. Speaking about current mattress sales, he mentioned that Foshan Haibin mattresses are designed with mid-to-low pricing strategies. Foshan Haibin Furniture has consistently been popular both domestically and internationally due to its excellent cost-performance ratio in mattresses. The quality of Haibin’s mattresses aligns with European counterparts.
The editor noticed at the exhibition that Foshan Haibin Furniture showcased a fabric mattress. Foshan Haibin Furniture focuses on producing mid-to-high-end products at affordable prices. In the future, Xu Jianbo indicated that more funds would be invested to enhance brand value. He expressed optimism about sports marketing and plans to implement more sports-related sales strategies this year to increase public awareness of healthy sleep.
Finally, Xu Jianbo stated that Foshan Haibin Furniture aims to open over 300 specialty stores in 2012, integrating the concepts of healthy living and sportsmanship into the brand philosophy of Foshan Haibin Furniture mattresses. Improving after-sales service and enhancing brand value are also priorities. For customers, the quality of after-sales service directly affects their perception of the brand. Building a brand involves accumulating positive product feedback across many aspects: it requires honest business practices, creating environmentally friendly products for customer health, understanding customer needs, and developing market-oriented sales models. According to Xu Jianbo, Foshan Haibin Furniture maintains stable cooperation with its client base due to confidence in its own products. He revealed that in the future, Foshan Haibin Furniture mattresses aim to expand their sales network, broaden their market reach, accumulate good reviews, and form effective word-of-mouth publicity.
Xu Jianbo believes that mattress quality is what consumers value, and their products have the ability to perform even better. At the exhibition site, Xu Jianbo introduced some of their best-selling mattress series, most of which use imported space memory foam and fiber fabrics. When asked if the extensive use of imported materials would affect sales prices, Xu Jianbo explained that because of relatively high sales volumes, particularly in exports, cost pressures are not significant. These imported materials are used not only to meet ergonomic requirements but also to comply with Europe's strict quality standards, thus ensuring Haibin maintains its competitive edge.