Tao: Yelp has done a good job in providing information to users, which is its most valuable aspect. However, Yelp missed the opportunity to enter the mobile internet space early and also entered very late in the mobile Internet. Moreover, Groupon and Foursquare have had a significant impact on Yelp in these two areas. Yelp being able to go public for public commentary is certainly good news. A single business like Yelp can get a valuation of $800 million; with public commentary including the buy and mobile parts, the value is certainly much larger. It can be said that the market value after public commentary may be Yelp + Foursquare + Groupon.
Zhang Tao: As a platform for local food and drink consumption, both now and in the future, it will be the absolute mainstream. Yelp is the same; its consumer information is the subject, just an extension of that part of the public service. I think there won't be much growth in the future. Sina Technology News, March 6 morning news, U.S. consumer review site Yelp last week landed on the New York Stock Exchange and made impressive achievements. The country is focusing its attention on earlier than Yelp founder, and the model more diverse network of public commentary (microblogging). Public commentary, CEO Zhang Tao in connection with Sina science and technology, Yelp, the listing of public commentary is good news, the market value after the public commentary may be Yelp + Foursquare + Groupon.
Zhang Tao: Facing greater pressure on the management and development of innovative companies joining the business of buying and moving. Buying relates to the supply chain, logistics, and other line links, thus requiring the company's management level to have a corresponding increase. Mobile Internet is a new model emerging, so the pace of product development and innovation of the company has higher requirements.
Tao: The main role of mobile services is to gather and control users, profitability will eventually have to return to the Information Services section. In other words, achieve profitability through precision marketing and other services to businesses. U.S. consumer review site Yelp Friday landing New York Stock Exchange, opened at $22.01, representing an issue price rose 46.7 percent, closing at $24.58, up $9.58, representing an issue price rose 63.87% calculated in accordance with the closing price, Yelp, a market capitalization of about $1.47 billion. This is undoubtedly exciting for the capital market which has been in a downturn for a long time.
Sina Technology: Yelp, the review sites prior to listing, also received complaints from some businesses, and even lawsuits. Listed for enhancing the company’s image did not help? How do you look at the review sites facing litigation troubles?
The Tao interview with Record share: reported: Yelp prices higher accused the foundation of instability: the lack of a better profit model Yelp listed Internet enterprises rose 64 percent in the first day of valuation high hot Yelp listing: shops Review The mode of capital markets template Yelp listed on the first day to close at $24.58 than the issue price rose 64% to Yelp, CEO of Vision: talk about after the IPO hopes to become localized Amazon to American review site Yelp: reviews of over 25 million microblogging recommend | Sina science and technology official microblogging >> more public commentary beginning in 2007, such a road, the income from the keyword search advertising, e-coupons, brand promotion, public commentary in early 2010 began to cut into the buy and LBS services. It is also to take, by virtue of the According to related news, a year later, buy income accounted for 40% of the total revenue of the public commentary.
Sina Technology: Yelp, will involve all aspects of life (including public services, such as churches, government agencies, etc.), while China is the vertical areas of review. Do you think the areas in which there will be more room for development? Investors and analysts will not worry about this problem, RATES Comments deviation to the industry as a whole a very small part. Review sites say, the evaluation accuracy is most important. We will also deal with some non-standard user, this will not form what effect the main business.
Tracy Yunfang Zhang Tao: To build a real local consumer consumption platform, providing information, deals and mobile services, this three indispensable. Investors must look at Yelp to miss the back of two parts, which affect the capital market to the size of its valuation.
Tao: Yelp, missed opportunities for mobile business and buy, so it can draw on information provision. The core of the information platform for the community, but Yelp community management is very good. For example, it will set up a community manager in every city, under the line of the organization activities. I think this part is worth learning. In fact, Yelp’s current market value is not low, but fundamentally it cannot become a fundamental local consumer platform due to its single information platform model. It makes investors have worried about its future stock price movements. Personally, I think it as a local consumer platform, the likelihood of success of Groupon and Foursquare is higher than Yelp.
Sina Technology: Before it comes to Yelp value is undervalued, which is the capital and do not look promising, the Wall Street sometimes do not quite understand the Chinese market, which will not affect the public comment after IPO?
Zhang Tao is also not think so. Now, in fact, because the development of public comments and Yelp mode is not the same. Yelp earnings, advertising revenue is an important source of advertising solutions for local businesses, perfect home features and other income, long-term accounts more than 70 percent of the revenue. Yelp advantage only online information part, did not take a buy opportunity, the mobile terminal by the impact from Foursquare. In the last round of financing, the outside world, said the public comment network is valued at $1,000,000,000. Tao that, Yelp listing for public comment is certainly good news, because it is a single business can get 800 million U.S. dollars of valuation, public comment with a buy and move a part of the value is certainly much larger, so to speak, the public comment after the market value of Yelp + Foursquare + Groupon.
Value will reach a staggering $14 billion, this may occur?
Sina Technology: Public comment is Yelp + Foursquare + Groupon mode, but whether it is buy or LBS, is a passion after becoming bleak, even there is not much profit model, you see how to enter these two areas? Will not like a membership card as a failed product?
Sina Technology: Do you think that the pattern of review market? What are the challenges of public comment?
Sina Technology: Do you think what Yelp’s most valuable assets?
Sina Technology: Do you think Yelp in which the positive significance of the Chinese review sites? What is worth learning?
Public comment earlier than Yelp was founded, but to find Yelp domestic mode or zeroed to the public comment body. Renaissance CEO package where (microblogging) Comments on the microblogging Yelp listing says, Public comment, CEO the Tao