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by dallas8655 on 2012-03-07 17:11:52

Rumors: Apple's 'iPad 3' prototype may very well be out there, but don't look for it this year by Matt Peckham | @mattpeckham | September 16, 2011 | + Tweet

It sounds like prototypes (yes, plural) of Apple’s iPad 3 might already be floating around the "supply chain," but don’t go looking for next-generation tablets this year because... why not? If you’re sitting on 68.3% of the tablet market (according to IDC’s latest 2Q 2011 report), and your nearest competitor (that’d be Google’s Android) fell from 34% to 26.8% market share during the same period, where’s the rush?

That’s JP Morgan analyst Mark Moskowitz’s reasoning, anyway. He just told Apple Insider — and really, no surprise here — that his "conversations with industry insiders" indicate Apple’s third-generation iPad won’t arrive until sometime in 2012 (more: IDC: iPad 2, PlayBook Pummel Android Market Share Last Quarter). And some more Captain-Obvious thinking: "In our view, Apple shouldn’t feel rushed," says Moskowitz. "Other tablet participants have stumbled so far, and that trend line could continue well into 2012."

IDC’s take is a little more pessimistic (for Apple). In yesterday’s report, the intelligence firm projected Android OS-based tablet shares would continue their nosedive through Q3 2011, then bounce back a bit in Q4. Meanwhile, analysts expect iOS market share to dip in 2012 as competing platforms begin taking bigger bites.

We’ve "heard" the iPad 3 is coming in 2011 "rumors" for several months now. Who knows where they start, or why. One of the more recent we covered involved iPads getting a "better screen," plus support for 4G LTE networks. Some have even suggested the next iPad won’t be a true third-generation device so much as an extension to the current generation of the iPad family.

In the meantime, just lean back and watch empires crumble — or at least something resembling that, after the company announced yesterday that its BlackBerry PlayBook sales had fallen from 500,000 to a mere 200,000, prompting analysts to downgrade the company to ouch-more "underperform."