Eat & Drink: New 'Chick' Beer Is A Lady-Catered Brew In A Girly, Pink Package
By Megan Gibson | @meganjgibson | September 7, 2011 | + Tweet
Chick Beer
Ladies, are you searching for a beer that caters to your gender-specific preferences like a love of pink and a hatred of calories? You're in luck! Maryland-based Shazz Lewis is the woman behind Chick Beer, which according to the product website "is the only beer brand designed for women who drink 25% of all beer sold in the USA." Finally, someone is thinking about the needs of women (more: Oktoberfest Will Have 200 Tents).
Conceived as an alternative to all those bro-friendly beer brands on the market that women have been forced to drink, Chick is a "female-centric" beer because it is "a light lager, low in carbs and only 97 calories," says Lewis. Lewis further points out another advantage in an interview with The Village Voice: "It's very smooth. It has a little less carbonation so it doesn't make you burp."
If that isn't enough girlie-girlness for you, there's also the beer's spunky packaging. Colored in pink and black, the six-pack box features an illustration of a clutch purse, and each bottle has a little black dress on the label.
All jokes aside, it's hard to deny that most beers are marketed toward men — have you ever seen a beer commercial that didn't feature a bunch of dudes having a blast? Enough said. Then again, it's also hard to believe that Chick Beer is really marketed toward women. After all, the packaging seems like it would be more at home on something designed for an eight-year-old. But the brew is presumably meant for women 21 and older, since it does contain alcohol, so after all that, the entire product seems more than a little patronizing.
Then again, five percent of all proceeds will be donated to women's causes, which is admirably altruistic. And, let's face it, if it tastes like beer (which, in our books, is always a good thing) we'll probably enjoy it.
Megan Gibson is a reporter at TIME. Find her on Twitter at @meganjgibson. You can also continue the conversation on TIME's Facebook page and on Twitter at @TIME.
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