● Discovery: Effectiveness Index: ★★★★ Reporters have learned that using "hometown connections" as a personal favor sign is the first step for store owners to recruit employees.
Tactic Two: Salary Increase
Effectiveness Index: ★ Some small community hair salons buy train tickets home for junior workers and promise to improve other welfare benefits, such as longer holidays in the first lunar month.
Tactic Three: Emotional Appeal
Year-end loss of junior workers leads to stylists washing hair themselves.
Reporters found that hair salons' businesses have recently entered the peak season. Many branches of Mubei Hair Salon exceed 200 customers per day, with waiting times often exceeding one hour. In numerous community-based hair salons, customers are sitting on sofas waiting their turn while employees often work until after 10 PM.
Based on junior workers' years of service and salon positioning, the salary increase varies between 200 yuan to 600 yuan.
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Written by reporter Yuan Wen, intern Xie Haojie
Recently, Mr. Wang, a resident of the Asian Games Village, noticed that the shampoo assistants at the neighborhood hair salon were gone, replaced by hairdressers themselves, extending the waiting time.
Tactic One: Employee Referral System
Effectiveness Index: ★★★★★
Salary increases to retain skilled workers; employee referrals rewarded.
Old Beijing has a tradition of not cutting hair in the first lunar month, so residents usually visit hair salons before the New Year to get their hairstyles done. Recently, reporters discovered that skilled junior workers from many hair salons are highly sought after, frequently poached with higher salaries, reaching up to 3500 yuan per month after switching jobs. Although there's still a month until the Spring Festival, competition among hair salons has already quietly begun.
For example, a junior worker with four years of experience can now earn around 3500 yuan per month after switching jobs.
"The hardest ones to hire are the skilled workers," said Mr. Zhang, the manager of a hair salon in Xiangheyuan. The salon has recently lost three junior workers with 2 to 4 years of work experience. Due to the busy year-end business, it's impossible to temporarily train new hires, so they must offer better benefits and try to poach skilled workers.
"They've been poached," the owner helplessly told him. The shampoo assistant had worked in the shop for three years but was recently lured away by a larger competitor offering a 500-yuan raise. Because of the bustling year-end business, skilled junior workers with over two years of experience are currently in high demand.
Many employees in the hair salon industry come from Hebei, Henan, Jiangxi, Hunan, Guangzhou, and other places. When the salon is short-staffed, the owner encourages employees to find suitable candidates among their fellow townspeople. Successfully referring employees receive varying amounts of rewards.
The shortage of manpower has become a headache for many hair salons. At the entrances of multiple salons, recruitment notices are posted, with odd-job or apprentice positions being the most popular. However, most require prior work experience.
As the year-end peak season approaches, hair salons use every means possible to increase salaries and poach skilled junior workers to meet the demand - experienced junior workers' salaries have risen to 3500 yuan by the end of the year.
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