Wuhan Hyperthyroid Hospital★White Tea

by iz70dw83 on 2012-03-06 15:47:30

Here's a translation of the text into English:

The general course of events was as follows: Canadian singer Dave Carroll, along with his band members, took a United Airlines flight to the US. During a layover at O’Hare International Airport in Chicago, he witnessed his performance equipment being loaded and unloaded by baggage handlers as if they were "throwing a hammer." He then tried to negotiate with three airport employees, but none of them took it seriously. Upon arriving in Nebraska, Carroll discovered that his $3000 guitar had been broken, so he spent $1200 to repair it, but its performance effect was no longer the same. In anger, Carroll embarked on a path to defend his rights.

Once this viewpoint was put forward, it immediately sparked controversy across various sectors of society. Netizens began expressing their own opinions, such as: Will Anji White Tea really replace coffee? What qualifications does Anji White Tea have to challenge coffee? Is the "Great Leap Forward" in tea enough for Anji White Tea to beat coffee? Does the "showdown" between Anji White Tea and coffee have any suspense? Even some media outlets referred to it as "the raging fire between Anji White Tea and coffee" or the "exchange of fire" between tea and coffee, with the intensity of the rhetoric rapidly increasing. Many tea enthusiasts and major online media outlets also subsequently published commentaries on the event, gradually transforming it into an internet marketing event known as "White Tea Marries Empress," significantly enhancing the brand awareness and reputation of Anji White Tea.

The key here is the attention from netizens. Therefore, to determine whether an event can become an internet marketing event, one only needs to focus on the reaction of netizens. To create an internet marketing event, one simply needs to ride the wave and attract the attention of netizens. Of course, a company’s sense of social responsibility and mission is indispensable; pursuing fame without maintaining a good reputation is unacceptable.

Afterward, Bill Schock, the main vice chairman of the American Federation of Musicians, commented: "This incident isn't just about musicians versus airlines; through this song, Dave achieved what lobbyists couldn't achieve in ten years." Through internet marketing, not only did Dave protect his own rights, but United Airlines also paid a heavy price. This story once again demonstrates the undeniable power of internet marketing!

Internet marketing events happen every day around us. "Singing Down United Airlines" and "White Tea Marries Empress" are just a drop in the ocean. You may choose to ignore them, but one thing is undeniable: in the internet era, if you don't adapt to the trends of the times, your brand will be eliminated.

Internet marketing is a double-edged sword, capable of defeating enemies but also harming oneself. If companies cannot skillfully master the methods of internet marketing, it can be quite dangerous. When various internet incidents and crises occur, if companies cannot respond promptly and formulate corresponding marketing strategies, they may find themselves in peril. However, if a company can capitalize on the momentum of an internet marketing event, it could lead to smooth sailing and achieve twice the results with half the effort.

"In early July 2009, the stock price of United Airlines plummeted by 10% within a week, losing $1.8 billion in market value. The high-ranking officials of United Airlines were greatly shocked, discovering that this situation was caused by a singer, more specifically, a guitar song that wiped out billions of dollars of United Airlines' market value." (Quoted from Reader's Digest, Issue 23, 2009) Internet marketing is a problem that tea brands cannot afford to ignore. On November 23, 2011, China Agricultural Products Processing Network reported that when "Furong Jiejie" became famous nationwide, when "Jia Junpeng, your mother calls you home for dinner" spread throughout the country, and when "White Tea Marries Empress" quickly gained attention in China's tea industry, if you merely thought these were entertainment events unrelated to you, then "Obama successfully elected President of the United States through internet marketing" should touch a sensitive nerve. If it only touches you, I believe the following internet marketing events will prompt you to take action.

He complained to United Airlines' customer service departments in Chicago, New York, Canada, and even India via phone, fax, and email, but he was passed around like a hot potato. During a year-long complaint process, the typical response he heard was "Don't ask me" or "I'm sorry, sir, you can file a claim elsewhere." Finally, a female customer service representative named Alveig simply said "NO" to Carroll, which infuriated him. Thus, Carroll decided to punish United Airlines in his own special way. He wrote a song about the incident called "United Breaks Guitars" and uploaded it as a video to YouTube. Within 10 days, the song garnered 4 million views online. His plight received sympathy and support from many people. Within a few days, United Airlines' stock price fell by 10%, equivalent to a loss of $1.8 billion in market value. United Airlines' attitude then made a 180-degree turnaround, proactively offering compensation. That is another story.

Event promotion is the most sophisticated means in internet marketing and an effective shortcut to enhance brand image. So, what kind of events qualify as internet marketing events?

"White Tea Marries Empress," a homophone for "White Tea Takes Coffee," is short for "White Tea Replaces Coffee." Initially, a brand in the Anji White Tea industry, Shiwaimingyuan, proposed a timely viewpoint: compared to beverages like coffee, tea is undoubtedly greener and healthier. It is believed that more and more people who desire health and success will favor tea, choose tea, and there might even be a situation where tea triumphs over coffee. In other words, consumers, especially office workers, may use Anji White Tea or other types of tea to replace coffee.

In fact, there are plenty of such internet marketing events around us, for example: the currently popular "White Tea Marries Empress" internet marketing event in the online tea industry.

In internet marketing events, the event itself is often overlooked at first, sometimes even seen as nonsensical or time-wasting. It is only when more people pay attention that the essence of the matter is elevated, transforming from an event into news. This then attracts more media and netizens' attention, ultimately forming an internet marketing event.