**Learning SEO from Competitors**
Why should you learn SEO from your competitors? As the saying goes, "Know yourself and know your enemy, and you can fight a hundred battles without disaster." The same applies to SEO. Learning SEO from your competitors not only helps you understand the shortcomings of your own website but also allows you to identify your competitors' weaknesses, laying the foundation for surpassing them. So, how should we learn SEO from our competitors?
1. **Observe Your Competitors' Websites**
This mainly involves observing the tags, internal links, website content, keyword density, long-tail keywords, and other aspects of your competitors' websites, such as chimney maintenance. By analyzing their internal optimization, you can ask: Why are they targeting these keywords and long-tail keywords? What advantages do their on-site optimization and website content offer? What can we learn from them? Note that learning from competitors does not mean copying. It means understanding their strategies and adapting them to fit your needs.
2. **Understand Your Competitors' Promotion Methods**
Investigate the distribution of your competitors' external links. What anchor texts are they using? Try to gather information on what other promotional methods they are using besides SEO. For example, are they running bidding ads on various search engines or placing ads on related websites? Additionally, find out what activities they use to boost sales. Are these activities suitable for your own website? After understanding these aspects of your competitors, you can identify their weak points. For instance, if your competitor's website relies heavily on external links (like brick chimney corrosion prevention) and is strong in this area, you can take an alternative approach: avoid their main keywords and focus on long-tail keywords by concentrating on high-quality original content. This will enhance your website's influence and drive traffic through long-tail keywords. Playing to your strengths while avoiding your weaknesses has always been a key principle of strategy, and it applies equally to SEO.
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