In the late 1980s, movies DVDs, and North Face outlet became the only manufacturer whose production range included coats, ski suits, knapsacks, and tents—a series of outdoor equipment. The 1990s was a period when North Face jackets showcased extraordinary talent. In the mid-1960s, two passionate hikers established a small retail store selling hiking supplies in San Francisco, USA. It grew rapidly and soon became a renowned company specializing in professional hiking and walking equipment. The origin of The North Face lies in the fact that, in the Northern Hemisphere, the north face of a mountain is the coldest, most heavily covered with ice and snow, and the most challenging to climb, symbolizing true mountaineering enthusiasts who fear nothing and always face difficulties head-on. In 2008, they launched the Tekware series of products, initiating a new era in outdoor clothing. The top-quality materials and designs propelled North Face to become a 5A-level outdoor exploration equipment company in the USA. The Tekware series fabric provided every type of outdoor enthusiast with an unprecedented level of comfort and safety. Then, North Face chose La Sportiva S.r.L., the world's best manufacturer of hiking boots, as their cooperative partner and ventured into the design and manufacture of climbing shoes in the 2009s.