52% of users think "paying is not worth it" According to a recent survey by Modern International Market Research Company, only 32% of mobile phone users are willing to play paid mobile online games, while consumers most often play "card game entertainment" type games, accounting for 57%. Mobile online games refer to games that require interaction with game network servers or other clients through the GPRS network during use. This survey mainly covers first-tier cities such as Beijing, Shanghai, Guangzhou, and Chengdu. The main reason why consumers do not accept paid mobile online games is "they think paying is not worth it", accounting for 52%, while 49% of consumers believe that "there are many free games to choose from, so there is no need to spend in this area". And 43% of people feel that "the game charges are unclear, and the payment model is not transparent". In addition, consumers who don't play or rarely play mobile online games mainly consider that playing games on mobile phones "consumes too much power and reduces standby time", accounting for 40%. From this, it can be seen that the main obstacles for consumers using mobile online games focus on the network charges, network quality (including stability and speed) of telecom operators, as well as the charges and content attractiveness of online game manufacturers. More than half of the users play card games Overall, consumers most often play "card game entertainment" type mobile online games, accounting for 57%, followed by "intellectual leisure", accounting for 54%, and 34% of consumers play "role-playing" type games. In terms of themes, they mainly include "card game leisure type", "Q version cartoon type", and "science fiction type". Analysis shows that the demand points for the development opportunities of mobile online game products mainly include "playing games can get real rewards", "games consume less data flow", "games do not obviously consume power", and "less cheating phenomena (external hang)". Therefore, with the continuous enrichment and diversification of mobile online game products, mobile phone users expect game manufacturers to develop "real rewards", "low data flow", "low power consumption", "reasonable and transparent charges", "novel themes", "attractive content", and "personalized" mobile online game products. At the same time, it is also necessary for telecom operators to have "smooth and stable networks" and "reduce data flow fees".