In recent years, with the increasing diversity of products, traditional retailers have increased their support for e-commerce. More and more companies are joining the online shopping industry, leading to explosive growth in China's online shopping market starting from 2009. According to a report by the China Internet Network Information Center (CNNIC), as of December 2010, the overall transaction scale of e-commerce reached 4.8 trillion yuan, with 148 million online shopping users.
Online shopping has become a favorite among many fashionable elites due to its convenience, speed, and affordability. However, there are still many difficult-to-overcome bottlenecks in online shopping, such as significant differences between pictures and actual products, and lack of quality assurance. This has made many consumers both enthusiastic about online shopping and skeptical about it. Therefore, it is necessary to create a more three-dimensional and diversified product information guidance model that uses video format to address the various bottlenecks of online shopping. The well-known global B2C e-commerce giant 851 seized the opportunity first and created a dedicated video shopping website.
The future of 851's "video shopping" is very promising. According to predictions by relevant experts in the industry, the advancement of video technology and its integration with e-commerce will re-adjust the competitive landscape of the online shopping industry, pushing e-commerce to its peak.
851 pioneered "video shopping," leading a new trend in online shopping. The 851 network video shopping mall www.851.cc aims to build the world's largest online mall, opening up a new era of online shopping with its original "video shopping" model. The birth of the 851 "video shopping" platform marks the arrival of the video shopping era for online malls. Unlike the conventional text-and-image format of online shopping, 851's "video shopping" is an innovation on traditional online shopping. It conveys product information through videos, using video technology to present products in a "real-scene" manner to users. Not only does this allow browsers to understand products more thoroughly, but it also reduces fraudulent behavior in online shopping to a certain extent, minimizing the risks of online shopping. Additionally, it is not restricted by television shopping broadcast times or the number of viewers. The advantages of "video shopping" are fully utilized. 851 has established shopping websites in over 30 countries worldwide, including the UK, France, and South Korea, boasting more than 200 million registered users globally and over 6,000 product suppliers. Currently, 851 has entered China, leading the fashion video shopping trend in China and providing Chinese consumers with a newer, more convenient, and practical shopping method.
"Video Shopping" Innovates a New Generation of E-commerce Models
851's video shopping has ignited a global online shopping craze, achieving excellent results. Many netizens have commented that showcasing products through video increases their authenticity, offering an experiential consumption approach, making online shopping safer and boosting consumer confidence. The CEO of 851 Video Shopping stated that the emergence of "video shopping" is based on the integration of e-commerce and network video technology. For online malls, the "video shopping" function will leverage strengths while addressing weaknesses, enhancing user shopping experiences and realism, increasing conversion rates, and improving the credibility of the website. He believes that in the near future, the already mature "video shopping" abroad will undoubtedly lead the new trend of online shopping in China, creating a new e-commerce model.
It is evident that various online malls are increasing day by day. Facing so many websites, only by understanding the psychology of online shoppers and grasping the key to online market consumption can this consumer market truly become active and grow stronger, making netizens willing to pay for products. 851's "video shopping" platform showcases multiple products through video, making online shopping more real, safe, transparent, and convenient, significantly enhancing credibility and giving consumers a more genuine shopping experience, fully satisfying their shopping needs. This shopping model will also have a significant impact on TV shopping presented in a "stereoscopic" form.
www.851.cc