While creating your brand, do not forget that it must reflect the person you are. You're essentially crafting your personal identity as a businessman or woman and gaining recognition for the services or products you might be offering. Try to identify the uniqueness in your services or products; this should help you gain an edge over your competitors. It's crucial to assure your potential customers online that your products can offer them something different from what others can. The approach to go about it today is that these "celebrities" are constantly building their own following through the various avenues available on the internet, and more and more marketers are leveraging their widespread popularity to reach out to their consumers. Many marketers see these influencers as an extension of their advertising efforts and continue to recruit more online influencers to help them promote their brands.
Despite how impossible it may seem to generate large amounts of views in just a few days, becoming part of this elite group in social media is not as daunting a task as you might think. You don't even need to have a large network already established. In fact, it might be easier to spread a message when you have a smaller, more focused network. Start with your current network and then gradually branch out to friends of friends.
You should know your audience and understand their interests. Have a keen eye and spot trends that are likely to recur. Engage locally and interact with your audience. Take, for example, Justine Ezarik, known on the web as iJustine, who, after posting a video on YouTube about her wanting to live a healthier life, generated over 2.1 million views. Her audience primarily consists of women aged between 13 and 24, and she has since earned the reputation of being the "nicest person on the Internet." Large companies like Intel, Nikon, and Mattel have begun to tap into her network. Just recently, Ezarik was approached by GE to work with their project Healthymagination, which now has over 11 million views.
If you're serious about the business of becoming an influencer, you should choose topics that you are genuinely interested in. Gary Vaynerchuk, who transformed his father’s wine shop and wine expertise into a video blog titled WineLibraryTV, created a following of about 150,000 viewers per episode over four years, which earned him appearances on TV shows like "Late Night with Conan O’Brien."