Starting from the 16th, the company launched a series of advertisements on CCTV and local channels nationwide. The current spread and reprinted description we can see is: "China's leading Internet company Tencent made an impressive appearance with a series of advertisements full of warmth and humanistic care on CCTV and local channels across the country, thus opening the curtain for its largest brand promotion plan in history. This series of advertisements with the theme of 'Online Wonders, Life More Wonderful' are divided into two versions: 60 seconds and 30 seconds. They fully demonstrate the great contributions of the Internet in bringing people closer together, eliminating barriers, and creating a warm and harmonious environment. This has also been regarded by industry insiders as a rational interpretation of Tencent's 'online life' strategy. The total budget for this brand promotion plan is between 16 to 17 million US dollars." During the employee conference on the 18th, I received a short news from student HaHa Xiao: "I saw Tencent's advertisement. It was filmed so well and very moving." In fact, originally, we really wanted to premiere this advertisement at the employee conference, then broadcast it on TV media at night, allowing Tencent employees to be the first to see their own advertisement. But ultimately, TV took the lead. On that day, when PONY played the advertisement, as a Scorpio who shares the same birthday with him, I strongly felt his mood. That day's PONY was unprecedentedly emotional. He went on stage to share many of our achievements with everyone, not talking about business or giving compliments, but rather expressing heartfelt gratitude. It was like a father at his child's graduation ceremony, yet much more than just pride and emotion. Over these eleven years, what we have gained is not just market value or other things, but more importantly, what we, have brought to people. As the first sentence in the advertisement says: What makes life more interesting? Just as Tencent's mission: through Internet services, improve the quality of human life. I once discussed the theme of the advertisement with the responsible colleagues. Before, I was more inclined towards the theme of 'Online Makes Life More Wonderful'. Later, seeing the theme of 'Online Wonders, Life More Wonderful', I felt that it failed to highlight Tencent's 'online life' concept. After Andrew told me about the discussion process in the general office, I suddenly understood and realized my own narrow-mindedness. The Internet, ultimately, is also a way of human life. Eventually, it all comes down to life. Comparing this with an earlier advertisement about QQ that the company tested on its own website, which used lines to outline the role of QQ. In FLASH format, although simple, it was full of creativity and excitement. The only difference is, from 'I am online' to 'Online Wonders, Life More Wonderful', Tencent continues to grow, from 'me' to 'society and people's lives', playing an increasingly positive and significant role. Just like the theme of our employee conference this time: Growth and Responsibility - the starting point of the next new decade. The latest launched advertisement 'Online Wonders, Life More Wonderful' What makes life more meaningful When people are close like neighbors When there is no barrier between you and me Or there is no estrangement between you, me, him, her When your whispers have a listener Or the whole world becomes your listener When you can get information in time When messages can keep up with your steps When you can soothe someone's pain And share the joy of the nation When you walk around the world When the world approaches you How wonderful life is When you and I are separated by just a moment Online Wonders, Life More Wonderful Tencent Earlier advertisement 'I am online' Singing Dancing A beautiful leap Or a great goal Finding the most important thing in your life Ultimately Achieve it Life Is like a journey Success always calls us from not far away Reaching continuously Setting off continuously When we are tired Confused Lost There is always a friend by our side Giving us happiness Hope And the power to continue moving forward I am online (Our QQ)