[Global Shoe Network - High-end Interview][Content Summary]: If children are the eight o'clock sun in the morning, then children's wear is the future sunrise industry. Currently, China's children's clothing industry has reached a market size of 100 billion yuan, and with the fourth baby boom, the children's clothing industry has sounded the rallying call for wealth. The rigid demand for children's clothing calls for the rise of champion brands. Wu Gongmin (hereinafter referred to as Wu): If children are the eight o'clock sun in the morning, then children's wear is the future sunrise industry. Currently, China's children's clothing industry has reached a market size of 10 billion yuan, and with the fourth baby boom, the children's clothing industry has sounded the rallying call for wealth. The rigid demand for children's clothing calls for the rise of champion brands. Children's clothing is also known as the last gold mine in the clothing industry. According to relevant data from authoritative departments, China has become the world's largest children's clothing market. In this context, well-known domestic and foreign brands have all cut into the huge pie of China's children's clothing market. Such as foreign Adidas, Uniqlo, ZARA, H&M; domestic Li Ning, Semir, Metersbonwe, Yipure, Anta, Xtep, 361 Degrees, Fengzhu Group, etc., all advancing into the children's clothing market. Opportunities and challenges coexist. When the entire clothing industry is eyeing the children's clothing market, there will inevitably be a large-scale smokeless war, which will also give birth to the emergence of champion brands. Zheng: Under the background that children's clothing will become the next gold mine in the clothing industry, how will clothing brand owners create their own children's clothing brands, especially new brands? Wu: Creating a new brand is a huge system project, and investors must take a long-term preparation. There is absolutely no shortcut, like Uniqlo Taobao flagship store, but there are still methods that can make the brand rise quickly. Today I will focus on discussing these three aspects: brand, marketing, and research and development. The clothing industry often says a phrase: three horses pulling a cart, advancing side by side. This is exactly what it means. Related theme articles: http://baike.baidu.com/uc/effort/ http://www.opendiary.com/entryview.asp?authorcode=D925873&entry=10003&mode= http://www.17u.com/blog/article/1003174.html