Including keywords in the product title is very important. If the keywords don't even appear in the title, then the chance of getting a ranking is almost zero. For example, if your category is women's bags, the title could be written as: "Ladies (XX Brand) Bags - The Most Popular (XX) Women's Bags of 2012." After including the keywords in the title, add discount offers on the product image, such as limited-time sales or free shipping. Additionally, include the main target keywords at the beginning, middle, and end of the description to significantly improve ranking.
Other Taobao Keyword Optimization Techniques:
1. Ensure the product category is correct. It's simple, just pay attention. For instance, women's bags should be placed under the women's bags category, not men's bags or other categories.
2. Make sure the product reviews are good. More detailed and positive reviews help with rankings. Ideally, all service aspects should receive 5-star ratings, and higher scores compared to competitors will improve rankings. This is a very important factor.
3. The number of user clicks, time spent on the page, and the number of products viewed are also crucial. Stable product rankings depend on these factors.
4. Whether the Taobao store has joined the Consumer Protection program matters. If you don't want to join this basic investment, I suggest you go back to dreaming, as this is the minimum requirement because Taobao needs to make money.
Taobao Keyword Ranking Rules:
The Taobao ranking rules were mentioned in the article about what SEO means for Taobao. Everyone can refer to and learn from each detail. Here are the factors listed by importance:
1. The number of items purchased within a month, a week, and a day, as well as the number of repeat customer purchases, directly affects the ranking of a product. If you're a small seller, Taobao University suggests focusing on creating two or three best-selling items (because you don't have the resources to promote more products, which is the most commonly used strategy in Taobao University's marketing training since 2010, with a very high success rate). Methods to create single-item best-sellers include using Taobao internal promotions and external promotions. Internal promotions include natural rankings, Taobao Express promotion rankings, Taobao community promotions, and other Taobao marketing promotions. External promotions mainly involve third-party platforms, such as Baidu product promotion, Uniqlo's Taobao flagship store, and bidding promotions (Google and Youdao offer better quality promotions). Discover more methods yourself, then use these best-sellers to implement "viral marketing" to boost overall store sales, leading to gradual and significant improvements in performance.
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