The new image is more conducive to the brand's sales profitability. In 2012, the Sigaorui casual menswear brand began a national recruitment drive. With seven major brand advantages and support for initial inventory supply, franchisees can easily make profits. The company offers a 35% discount on the first batch of goods supplied to franchisees, as well as additional benefits such as renovation subsidies, sales rebates, and shelf payment returns.
Brand Introduction:
The art and fashion in European classic culture have shaped the charm of classic men and influenced fashionable charm of Taobao menswear. SIGAORUI has created a new casual style characterized by Asian features and based on European concepts, reinterpreting different artistic and lifestyle elements, giving each piece of clothing its unique "individuality" face. By paying attention to the latest trends in global cultural aesthetics and fashion, SIGAORUI consistently develops personalized denim wear that meets Asian aesthetic standards while keeping pace with international fashion trends.
SIGAORUI advocates the "new leisure"ism of "intentional sharpness". "Intentional sharpness" is a style, an attitude towards life, and a way of expressing individual pursuit. It inherits the cultural temperament of European art and fashion; it is personal, excellent, walking at the forefront of fashion trends, possessing artistic fashion and taste. This is the outstanding new generation, and this is precisely the unique charm of SIGARUI.
Core Brand Concept of SIGAORUI:
With "individuality, fashion" as the brand concept, SIGAORUI advocates the "new leisure"ism of "intentional sharpness", satisfying young people's need to express themselves. The "new leisure"ism promotes seeking personalized ways of expression that reflect the fashion trends of the new era.
Seven Major Advantages of Joining the Brand:
1. Brand Advantage - Product
SIGAORUI has created a new casual style characterized by Asian features and based on European concepts, reinterpreting different artistic and lifestyle elements, giving each piece of clothing its unique "individuality" face. By paying attention to the latest trends in global cultural aesthetics and fashion, SIGAORUI consistently develops personalized denim wear that meets Asian aesthetic standards while keeping pace with international fashion trends.
2. Brand Advantage - Design
Inspired by internationally renowned fashion menswear designers, the design team widely gathers information on the latest fashion trends from New York, London, Paris, Milan, and other fashion capitals. They deeply explore inspiration from details of clothing and combine it with the personality and pursuits of local fashion enthusiasts, designing SIGAORUI characteristic menswear that blends fashion, refinement, and elegance.
3. Brand Advantage - Price
Currently, the market is divided into two types: bulk casual and mid-to-high-end casual. These two categories differ in price and target audience. Sigaorui represents a third type of casual wear. Its fashionable and personalized style, combined with a mid-range price, satisfies more customers who dream of fashion and individuality.
4. Brand Advantage - Promotion
Based on a specialized marketing strategy, SIGAORUI innovatively operates its clothing brand marketing system. Through participating in the China International Garment Fair, integrating new product releases, showroom performances, and media promotion, SIGAORUI establishes a good brand image. By developing creative gifts for each season's new product promotions, SIGAORUI carefully considers the psychological demands of consumers. During new store openings, creative activities, diverse segments, and exciting programs are used throughout to spread brand culture and promote products and stores. In outdoor promotions, the company and franchisees work together, achieving remarkable results.
5. Brand Advantage - Operation Model
Unique operation model: Depending on different customer conditions, flexible multiple operation models are adopted, each enjoying their own preferential policies.
Traditional model: Headquarters - Regional Agent - Provincial Agent - Local Agent - Single Store Customer
Company model:
A. Headquarters - Provincial Agent...
B. Headquarters - Local Agent...
C. Headquarters - Single Store Customer...
Flexible and adaptable market operations: Based on the characteristics and needs of the local market, different sales plans are formulated; Different listing times are set according to climate differences; Different size ratios are allocated according to regional body types.
6. Brand Advantage - Market Management
Unified business philosophy
Unified operation mode
Unified inventory management
Unified visual identity
Unified behavioral identification
Unified price management
7. Brand Advantage - Terminal Image
A renowned Hong Kong design team has created a completely new fashionable and personalized image.
This article comes from Fashion Coordination Network (http://www.daban.org.cn). Please indicate the source when reprinting.