4: Links can be widely distributed but not excessive, and should prioritize relevance. When building links, whether the content is relevant is one of the most important considerations. If an external link can be related to the website's theme, that’s ideal. Sometimes a particular page may not be related to the overall theme of the site, but if the theme of the page itself is related to the linked page, it will have a higher weight than unrelated links. For example, if a restaurant talks about how good its web design is and how professional it is, it might not be very credible. But if it comes from peers or a design company, the credibility would be much higher.
Links are one of the essential characteristics of the Internet and also its core. A link refers to a connection relationship pointing from one webpage to a target, which could be another webpage, a different position on the same webpage, an image, an email address, a file, or even an application.
How to optimize a website has always been a common topic among webmasters. Many people believe that if a website has strong external links, it will have a good ranking in search engines. Facts also prove that all well-ranked websites rely on their external links for support. Therefore, external links indeed play an important role in a website's natural ranking. Of course, external links are just one of the key factors in website optimization, and website optimization needs to consider various comprehensive factors. In the process of building a website, most customers will consider the promotion of the website later on. Our designers and programmers will take into account the subsequent optimization and promotion of the website while working. Here, I will briefly discuss how to lay a solid foundation for external links in new website optimization.
2: The quality of external links far outweighs quantity.
We often see websites in the same industry where those with fewer external links rank better than those with more. This shows that the quality of external links far outweighs quantity. One high-quality external link is more effective than dozens or even hundreds of junk links. Search engines frequently update website rankings, and each update will delete some junk links deemed useless by the search engine. This is why we find a significant reduction in links when checking the website's external links.
1: Website external links should also follow a naturally logical approach.
Search engines tend to focus on natural laws. It is highly discouraged to suddenly build a large number of links in a short period, as obvious over-optimization is very likely to result in penalties from search engines. Once penalized, all previous efforts will be wasted. Some people increase a large number of external links within a certain period and then stop, which is harmful to website optimization. Even if the website is not penalized by the search engine, the keyword rankings will fluctuate. Building external links requires steady growth over time. Instead of increasing hundreds of external links in a month and then doing nothing afterward, it's better to distribute this time and effort over several months, gradually and steadily increasing them, persevering consistently.
3: Strong external links require consistent accumulation over time.
External links are the foundation of a website, and website optimization does not show results in ten days or half a month. A website's external links need to accumulate over time. When you use SEO tools to query the websites ranked well by your competitors and find that their external links are so powerful, you might think, "Without enduring bone-chilling cold, how could one enjoy the fragrance of plum blossoms?"
5: Valuable content is sometimes the root of high-quality external links.
Links cannot produce content for a website, but valuable content can bring high-quality links to a website. If a website can provide users with very valuable content and meet user needs, when other webmasters cannot provide sufficient content on their own websites, and they believe your website can solve user needs and satisfy user demands, they will naturally direct users to the relevant content-providing websites through external links.