4: Links can be widely distributed but not excessive, and should prioritize relevance. When building links, the relevance of content is one of the most important considerations. If external links are related to the website's theme, that’s ideal. Sometimes a specific page may not be directly related to the overall theme of the site, but if the page's own theme is relevant to the linked page, it will carry more weight than irrelevant links. It's like a restaurant talking about how good its web design is, or how skilled it is—this might not be very credible. However, if the same statement comes from peers or design companies, the credibility increases significantly.
Links are one of the essential characteristics of the Internet, and they are also at its core. A link refers to a connection relationship pointing from one webpage to a target, which could be another webpage, different locations on the same webpage, images, email addresses, files, or even applications.
How to optimize a website has always been a common topic among webmasters. Many people believe that a website with strong external links will have a good ranking in search engines, and facts have proven that all well-ranked websites rely on their external links for support. This shows that external links indeed play an important role in a website's natural ranking. Of course, external links are only part of the key factors in website optimization, and website optimization needs to consider various comprehensive factors. In the process of building a website, most customers will consider the promotion of the website later on, and our designers and programmers will take into account the subsequent optimization and promotion of the website in their work. Here, I will briefly discuss the basics of new site optimization and how to do external links well.
2: The quality of external links far outweighs the quantity. We often see websites in the same industry where sites with fewer external links rank better than those with more. This shows that the quality of external links far outweighs the quantity. One high-quality external link is more effective than dozens or even hundreds of junk external links. Search engines frequently update website rankings, and each update deletes some links deemed useless by the search engine. This is why we sometimes find a significant reduction in external links when checking the website.
1: Website external links should also follow a naturally formed logic. Search engines tend to focus on natural patterns. External link building should avoid sudden bursts, as obvious over-optimization is very likely to result in penalties from search engines. Once penalized, all previous efforts become wasted. Some people increase a large number of external links within a period of time, and then stop, which is harmful rather than beneficial to website optimization. Even if the website isn't penalized by the search engine, the keyword rankings fluctuate unpredictably. Building external links requires steady growth over time. Instead of increasing hundreds of external links in a month and then doing nothing afterward, it's better to distribute this time and effort over several months, slowly and steadily increasing them, consistently.
3: Strong external links require persistent accumulation over time. External links are the foundation of a website, and website optimization does not show results in just ten days or half a month. A website's external links need to accumulate over time. When you use SEO tools to check the rankings of competitors' websites and find their external links to be so powerful, you might think, "Without enduring bone-chilling cold, how can one enjoy the fragrance of plum blossoms!"
5: Valuable content is sometimes the root of high-quality external links. Links cannot produce content for a website, but valuable content can bring high-quality links to a website. If a website can provide users with very valuable content and meet user needs, when other webmasters cannot provide sufficient content on their own websites, and they believe your website can solve user needs and satisfy user demands, they will naturally link to your website via external links to direct users to the relevant content.