Fashion brands compete to hire talent
Lily, the recruitment manager of a clothing retail brand, believes that in the promotion of apparel brands, the concepts of marketing planning talents are undoubtedly important. However, many of these ideas may require the skillful hands of a fashion stylist to be presented intuitively to customers. In certain specific situations, an impressive combination can even overturn the brand image and achieve astonishing results in promoting clothing sales. Moreover, fashion stylists can guide brands in selecting goods that fit their image and temperament based on their understanding of manufacturers and fashion trends, achieving zero inventory.
"Fashion stylists can be considered as compound talents who master various theoretical knowledge such as clothing coordination, consumer psychology, clothing market analysis, and fashion trend," Lily stated. With the increasing demands of consumers for Taobao's clothing, many clothing retail brands have started to seek experienced fashion stylists in the industry to better present the brand's connotation and capture the attention of consumers.
"Currently, fashion stylists with operational experience in well-known international brands are the hottest talents, and their monthly salary can reach more than 10,000 yuan, with high demand," according to Lily. Although the cost of poaching such talents is high, compared to the value they bring to retail brands, it is still worth it.
Industry analyst Zhou Cheng believes that under the strong impact of international fashion brands entering the Chinese market, the consumption impulse and purchasing power of the Chinese mainland market cannot be underestimated. Especially during the process of consuming clothes and accessories, consumers are mostly attracted by the "eye-catching effect" and consume due to a unique clothing combination. Therefore, in such a huge consumer market, the work of fashion stylists is actually giving consumers invisible professional guidance. Professional Taobao clothing styling talents also benefit the healthy development of the clothing retail market.
Private consultants are highly sought after
Fashion stylists are not only favored by clothing retail brands but also trusted by some high-income white-collar workers.
Senior white-collar worker Jiang Lin, who has worked in the consulting industry for many years, recently met Philip, a senior fashion stylist from a well-known brand, through a friend's introduction. After several sincere talks, Jiang Lin agreed with many of his concepts and decided to hire him as her private clothing consultant. "Now, Philip will give me the latest clothing coordination suggestions every month based on my thoughts, and he will also create new clothing combinations based on my current wardrobe reserve." Jiang Lin is evidently proud of having such a private clothing consultant. She also frankly admitted that since she had this expert guiding her, she no longer worries about inappropriate clothing combinations, and the expenses spent on clothing each month have been reduced to a certain extent. "This can be used to pay Philip's remuneration."
It is understood that many well-known fashion stylists are hired as private clothing consultants. To better understand the needs and expectations of high-end customers, they are willing to have such opportunities. Fashion stylist Xiao Tong revealed that he often exchanges recent fashion trends with his friends and even acts as their private clothing consultant. These experiences help him understand which combinations ordinary consumer groups are most willing to accept. "As a fashion stylist, one must always stand in the shoes of consumers and find inspiration for work from their needs. Being hired as a private clothing consultant often helps us better understand consumers," Xiao Tong said. Due to his relatively short tenure in the industry, he hopes to learn more through interaction with consumers. Since those seeking consultation are usually friends in his circle, the remuneration for providing a clothing styling advisory service is often just a drink, a lunch, or a piece of clothing. "I gradually found that starting from a few months ago, someone treats me to all three meals every weekend, and sometimes even the afternoon tea schedule gets booked."
This article comes from Fashion Coordination Network (http://www.daban.org.cn), please indicate the source when reprinting.