In order to prevent the occurrence of riots and violent incidents, Brazil and Russia prohibited the sale of alcohol during sporting events in recent years. However, it seemed that FIFA did not consider so much. FIFA was the boss when the World Cup was held. "Drinking is a part of the World Cup, so we want to have some drinks during the World Cup." On June 19th, FIFA Secretary General Jerome Valcke said at a press conference held in Rio de Janeiro, Brazil: "This might sound arrogant, but we will no longer negotiate on this issue. Please forgive us." The 2018 World Cup would be held in Russia, which was preparing to accept FIFA's drinking regulations. On June 19th, FIFA President Sepp Blatter attended the 100th anniversary celebration of the Russian Football Association. During this period, Russian Prime Minister Putin said that he would reconsider the regulation of selling beer during the match. Blatter said: "Beer is a part of life. Can you imagine Germany winning the World Cup without beer?" In addition to selling alcohol, FIFA also hoped to discuss with Brazil about selling half-price tickets for the World Cup to the elderly and students. "It is very unfair if someone who should buy a full-price ticket gets a discount ticket. It is easy to get a student ID in Brazil. We must stop this from happening," Valcke added. The report also mentioned that Qatar banned the sale and consumption of alcohol domestically. It would be interesting to see how FIFA coordinated with Qatar on this matter.