First, all SEOers know that SEO can be divided into two schools: "black cat" and "white cat." Of course, this is just a metaphor. The "black cat" refers to gaining better rankings through cheating SEO methods, such as keyword stuffing, mass posting, and using black links, etc. The "white cat" refers to obtaining stable rankings through normal SEO methods. The "black cat" method has always been rejected by many "white cat" SEOers because the risk is too high. A minor mistake could result in being penalized, and in severe cases, directly banned. If you are a webmaster or enterprise manager, you definitely don't want to see your website end up like that.
Next, let's take a look at how English imitation websites do SEO.
First, a large number of copycat sites. The company where the author works had close to 200 sites at one point. A lot of content on these sites is copied and pasted with little originality before going live. This often leads to poor indexing of product inner pages since Google spiders prefer original content.
Second, a large amount of spam backlinks. Most of the time is spent creating a large number of low-quality spam backlinks. The indexing situation is not good, and the rankings of imitation sites are unstable, usually not lasting more than a month. Since they don't need to be stable for too long, if it happens to be during the product sales season, even a few days of good ranking is enough, and traffic will naturally not be lacking. Rankings generally drop quickly, and this "fast up fast down" model is how imitation foreign trade companies make profits.
Third, site internal proceduralization. Many SEO operations can be completed using programs, especially for larger websites, since their data is too large to be handled manually. However, programs are still programs and can never fully replace human labor, nor can they surpass it. But when there are too many sites, for example, adding 50 sites within a week, if everything like the site's title, keywords, description, etc., were done manually, it would require a fairly large team, significantly increasing the company's costs. Therefore, many imitation foreign trade company websites rely on programs to complete internal SEO (such as adding internal links).
Finally, why does imitation foreign trade SEO have to tread carefully and take risks?
The main profit-making time for imitation foreign trade is very short, with the sales peak season lasting only 1-2 months a year (of course, depending on the product, the time may vary). But overall, the time won't be too long. To achieve the highest profit in a short period, two choices must be made.
First, doing a few quality sites. Creating one or several B2C foreign trade platform-type websites, which are relatively large-scale sites. These types of sites are time-consuming and labor-intensive to maintain, but if done well, they can attract a lot of traffic. With a good conversion rate, orders should be decent. However, the cost is too high, and with limited manpower, a company can only maintain a few.
Second, doing a large number of junk sites. Creating many relatively simple websites. Although each site doesn't get much traffic, when added together, the numbers are quite optimistic. Moreover, the cost per site is relatively low, and as long as an order is placed, it won't result in a loss.
Both of these models are feasible. Those in the imitation foreign trade business know that Google's crackdowns are becoming increasingly severe. Website bans and complaints are common occurrences. Considering risks and saving costs, the second model is the most reliable. In summary, whether it's the "black cat" or the "white cat," catching mice makes it a "good cat." Making money is the ultimate goal.