In 1986, New Era produced a cap for Major League Baseball, a Gucci woolen cap & scarf, called the "MLB Diamond Collection," and sold them to both men and women. After this event, they achieved significant success, including producing NFL caps. During this time, New Era caps could match any clothing and became a popular trend. In 1993, New Era entirely defeated its main rivals and was granted the sole rights by the American Baseball Association. In 1996, the famous African-American director Spike Lee personally approached New Era to design a New York Yankees team cap with full red and white font during the filming of one of his movies, which made New Era famous at that time. Walking through the streets of America, you can find yourself in the world of New Era. Almost everyone is wearing a New Era cap. In 2006, the New Era Cap Company moved its headquarters from a Buffalo suburb to the central business district. In May 2006, New Era opened its first flagship store in SOHO, New York City. In November 2006, its second flagship store was set up in Buffalo. In March 2007, New Era had strict requirements on design and was also brave in innovation. Regarding materials, New Era caps use 100% cotton and exceptional 100% Terylene, which revolutionized the traditional method of making caps. In the Spring of 2007, the third New Era flagship store opened in London, and in August of the same year, New Era opened flagship stores one after another in Toronto, Queen Street, Atlanta, Berlin, Birmingham, Japan, Korea, and other countries.
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